How email can become fun again
Before the email was invented, messages and data had to be exchanged with great effort via post, telephone or disk. With the innovative introduction of...
Tagged: microsoft
Closed Means Unaccommodating: Q&A with Graham Moysey, Head of International, AOL
Following the fascinating keynote speech on the topic of publisher holistic yield management at the recent ATS Paris event, delivered by Olivier Lavecot, country manager France &...
How Microsoft Australia used interactive video to improve brand perception
Much has been said about the death of the standard banner ad, and the rise of online video advertising due to it being more effective...
Businesses need a digital strategy, not a platform one: Microsoft’s Rajdeep Chatterjee
Rajdeep Chatterjee, Head of Digital for Microsoft Mobile Devices Group India, feels that marketing automation and data centric consumer management will be prevalent amongst marketers. In...
Even cows are going digital!
Microsoft Malaysia’s Dr Dzaharudin Mansor looks at what it means to adopt a data culture mindset – what it entails, and the sort of outcomes...
RTL Mediengruppe Buys SmartClip; USD$60m funding for The Trade Desk
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: RTL Mediengruppe buys SmartClip; Trade Desk takes...
Adobe beefs up marketing analytics, launches co-op for cross device mktg
It is time now for enterprises to get ready for the new wave of marketing, as Adobe focussed on the need for marketers to ‘sell experiences’...
#SXSW: The next big shift for content from augmented, virtual or mixed reality
We’ve been exposed to augmented reality for a while now. HP’s Aurasma product can add augmented layers of information and entertainment to print ads, catalogue...
17 marketing campaigns with a positive message for women
Chloe McKenna wrote a fantastic post a few weeks back about social media campaigns that celebrate women, so I won’t cover any of those in...
What kind of dog are you? Microsoft’s Fetch answers the question you never asked
The Internet + dogs = viral success for Microsoft. Once again, people are willingly using a Microsoft app and it can’t get enough of it....
Rubicon Project names Rick Mulia as MD in JAPAC
Rubicon Project, which operates one of the largest advertising marketplaces in the world, has appointed Rick Mulia as Managing Director for the JAPAC region, effective...
Bing, Surface Generate $2.3 Billion in Q2 For Microsoft
Here’s an interesting stat: Microsoft’s Bing and its Surface lineup contributed more than $2.3 billion of revenue for the company during its second quarter. That’s...
Leaders from AOL, Facebook, Levo League, MediaLink, Merryk & Co, Microsoft, Level Playing Field Institute, and Time Warner Cable Media Join IAB Education Foundation Board of Directors
Inaugural Board to Focus on Increasing Diversity across the Digital Media and Marketing Industries & Close Workforce Skills Gap PALM DESERT, Calif. – Nine prominent...
Microsoft and Yahoo Search Share Grows but Still Trails Google by Miles
Both Yahoo and Microsoft are continuing to nibble away at Google’s massive search market share, according to the latest figures released by ComScore, aided by...
Windows Purging Adware Code; Beacons Beyond Adoption
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Peddle Your ‘Wares Microsoft will update its Windows PCs in 2016 to...
What made it to DMA’s Top 20 in 2015
Content is King – well, at least on the most read list of Digital Market Asia, it surely is. With the ad blocking debate raging...
