Marketing Mission Impossible: Last Year’s Hacked Stores Unlikely to Recover This Year
If you haven’t already begun receiving messages in your smartphone or in your inbox about the “unprecedented security” of shopping online and in store with...
Tagged: messages
mobileStorm to Mark 15th Anniversary in Las Vegas Next Week
What happens in Vegas won’t stay in Vegas next week with regard to mobileStorm‘s 15th anniversary bash scheduled to take place October 1st. Once again,...
Week in Review: Message behind Nova Founders’ fundraising
There are two key messages from the successful fund-raising by Nova Founders Capital, says Karamjit Singh. What do you think? Via DNA
SMS Brand Engagement Popular with Consumers, Survey Says
According to the findings of a new global SAP study, consumers in twelve nations have one thing in common — a strong penchant for communicating...
Mobile Marketers Getting Pushy with UK Consumers… and its Paying Off
If you’re a mobile marketer in the United Kingdom, the recent data by the Direct Marketing Association UK should put a smile on your face....
Hey, Smartphone: Are You Stalking Me? I Mean Seriously, Are You?
Apparently, smartphone users aren’t fans of in-store tracking. Seriously. It’s as if a grand chorus is rising up with one voice to say, “Are you...
Understanding Marketing Message Overload
In the book “Information Anxiety,” author Richard Wurman claimed that a weekday edition of The New York Times contains more information than the average person...
Facebook Poaches PayPal President to Head Up Mobile Messaging
Facebook has just poached PayPal’s president, David Marcus, to be its VP-messaging products, a new role at the company. The hiring of a seasoned mobile-payments...
Sprint Slapped with Massive FCC Fine for Do-Not-Call Violations
Things are likely so quiet at Sprint today that you can probably hear a pin drop. This week, Sprint Corp. was ordered to pay a...
IP still very much relevant in digital age, but …
Intellectual property (IP) is still relevant in today’s digital era, and is something everyone should consider: These were among key messages highlighted at a roundtable...
Facebook to Buy WhatsApp in $16 Billion Deal — That’s $36 Per Monthly Active User
Facebook has just agreed to shell out $16 billion in a cash and stock deal to acquire the messaging service WhatsApp — 16 more times...
Airbnb Swoops to Rescue of Reporters With #SochiProblems
Now here’s a real-time marketing execution that fits. Airbnb has spent today tweeting reporters complaining of horrendous accommodations at the Winter Olympics in Sochi, Russia,...
British Spy Agency: SMS Privacy Doesn’t Exist
For those who fear they are being watched on mobile, here’s another scary fact to consider. According to a revelation from a British spy agency...
Why Marketers Struggle To Link Online And Offline Customer Data
Although advances in universal logins and the growing sophistication of marketing stacks give marketers a more complete picture of their customers, several challenges still prevent...
Granular Location Data Provides Opportunity, But Are Marketers Ready To Take Advantage?
Location-based technology has come a long way from geofences. As mobile usage grows, location data has become more granular, providing marketers with greater opportunities to...
Dallas and Chicago Are Top SMS Spam Magnets in the U.S. Today
Dallas and Chicago are locked in a heated battle. And it has nothing to do with the Cowboys or the Bears. Not even the Bulls...
