APAC Brand Marketers Primed For Programmatic Drive
Trade magazine Campaign Asia-Pacific this week hosts the inaugural Marketing Innovation Summit, an event aimed specifically at educating brand marketers in the region about programmatic...
Tagged: mediabrands
‘Instagirl’ Jenner Brings 30 Million Fans as New Face of Lauder
Estee Lauder Cos., seeking to ride on Kendall Jenner’s ever-growing coattails and 30 million social-media followers, has hired the model to represent its flagship cosmetics...
IAB Releases OpenDirect 1.0 for Public Comment of Specification That Provides Publishers Greater Control in Packaging, Buying and Selling Premium Inventory Through Programmatic
AOL, Microsoft, Yahoo & Yieldex Created Initial OpenDirect Technical Specification for Programmatic Premium Sales, Providing Spec to IAB for Wider Industry Adoption NEW YORK –...
Mindshare elevates Himanshu Shekhar to ASEAN CEO
Mindshare has appointed Himanshu Shekhar as the Chief Executive Officer for the newly created position focussing on the ASEAN division. The objective behind the move...
Facebook reduces brands’ organic reach again
In a bid to give its users more control over their News Feeds, Facebook has once again reduced the brands’ organic reach by reducing ‘overly...
Top Trends 2014-15: Mobile, an option for the media dark in India
With the advent of mobile phones, intrusive advertising has gained momentum but is it going to give the much needed push to marketing without being...
Facebook Claims It’s In Ad Tech To Improve Marketing, Not Devour The Industry
Facebook laid down a marker last year in terms of its ambitions in the ad tech sector with the $300m-plus purchase of ad server Atlas...
Interpublic and Millennial Media join hands to deliver data-driven mobile solutions
Interpublic Group and Millennial Media announced that they have entered into a yearlong global strategic partnership. As part of the agreement, IPG agencies and their...
LoopMe to Bring Video Advertising to 1 Billion Mobile Users
With mobile usage booming and overtaking other media, offering brands TV-size audience on mobile video is the next big opportunity LoopMe, a mobile advertising platform...
Q3: Rich Media Declines Drag Down Sizmek
Sizmek had another disappointing quarter, with Q3 revenues increasing only 3% YoY to $39.5 million – results that “were lower than we had expected,” according...
Premiering linear TV buying with programmatic tools
ExchangeWire spoke to Mark Frain, national sales director at Multichannel Network Australia (MCN), about last week’s announcement to partner with AOL/Adap.tv to pilot the media...
Bloomberg Selects adMarketplace As Exclusive Paid Search Partner
adMarketplace Provides Yield and Flexibility to Leading Financial Media Web Property New York, NY – Financial news giant Bloomberg selected adMarketplace, the first programmatic marketplace for search...
Digital Quotient opens offices in Mumbai & Singapore
Digital Quotient, data driven social and mobile marketing firm, has expanded into western India and South East Asia, with the launch of its Mumbai and...
Youth, not the only driver of multiscreen behaviour
Young early adopter adults are no longer driving multiscreen behaviour. With the increase in penetration of tablets and smartphones, other age groups are also adopting...
Indie Agency MARC USA Tools Up For Programmatic Buys
Independent full-service agency MARC USA is beefing up its digital planning and buying prowess following its acquisition of Boston-based media agency Results:Digital in September. The...
Forget Black Friday! Digital Marketers Have Already Moved on to Superbowl XLIX
There’s still a lot of Halloween candy in the house — and the holiday tree isn’t even up — but that hasn’t stopped Madison Avenue...
