The Human Context Can Unlock The True Value Of Mobile
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Heather Menery, vice president...
Tagged: mediabrands
Trending in India: Delhi gears up for Micromax Indian aces
As International Premier Tennis Leagues takes the Indian capital by storm with grand-slam level fever seen amongst most tennis fans in the country. This is...
Mindshare taps on Google to bring out search insights
Mindshare launched the Search As Signal (SAS) service for informed media decision-making for it clients. It has access to aggregated, indexed search trends that can be filtered...
Mobile Recreates The Living Room Media Experience – On The Go
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Numbers Don’t Lie: Marketers Are Gaining Significant Expertise in Programmatic Advertising
For three years now, Adform has collected data on programmatic trading, and at the end of each quarter, examined it to assess the progress being...
DEAL IDs: The Good, the Bad and the Alternative…
Despite Deal ID’s elevation to buzzword status in recent months, it’s pretty clear there is some confusion over what it actually is, why it should...
Accenture Interactive acquires Reactive to up digital capabilities
Accenture has entered into an agreement to acquire Reactive Media Pty Ltd, one of Australia’s largest independent and multi-award winning digital agencies. Reactive specializes in...
How mobile & social are changing the game for creative professionals in APAC
Mobile and social media have proved to be platforms that consumers are spending significant time on but marketers are still decoding the right approach to...
Digital Media Players Encourage Users To View More Content And Cord Cut
Consumers prefer digital media players like Roku, Chromecast and AppleTV over live TV, according to the GFK study “Digital Media Players 2014.” Nineteen percent of...
Agency Fail: Many Missing The Boat On Tablets
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
How social media changes online shopping decisions in China, India
Social networks are significantly influencing online shopping choices of Asian consumers. The trend is most prominent in China and India. According to a recent A.T....
Gaming leads in-app monetisation: InMobi
Marketers and agencies are still working decoding the right marketing strategies for mobile and in the process, allowing for the mobile marketing ecosystem to attract...
Black Friday arrives in Britain, and Brits are bemused
Brits have begrudgingly come to accept that Black Friday is probably here to stay in the U.K. Ever since Amazon.co.uk brought the event to the...
WeChat to overtake WhatsApp as top messaging app in India: GWI
India has experienced a 113 per cent increase in the number of people utilising mobile messaging tools since 2013. According to Global Web Index’s study,...
Xaxis appoints Mickey Zhang as China’s Managing Director
Xaxis, the world’s largest programmatic media and technology platform, has appointed Mickey Zhang as managing director for China. In this capacity, Ms Zhang will oversee...
Industry Execs On Ad Servers And The Value Of Proprietary Tech
There’s no doubting the ad server’s importance in managing digital media. “It is the central hub for all digital placements, and provides advanced reporting on things...
