Battle of the Holiday Platform Hulks as Twitter, Facebook Seek Holiday Season Advertising
What company is getting the lion’s share of holiday marketing attention this year? It’s Facebook, according to recent surveys. A mere two years ago, 51...
Tagged: mediabrands
All Day: From viral Twitter feed to media company hopeful
Only in today’s digital media climate can a couple of college-age kids with popular Twitter accounts raise $2 million to launch a full-fledged media company. Xavier...
Oracle buys data tracking firm Datalogix
Oracle has acquired data analytics firm Datalogix thus boosting its marketing technology offering. Datalogix connects offline consumer spending to digital marketing that helps marketers increase...
Cross-Channel Is High On Snuggle’s Digital Laundry List
CPGs are starting to spend more on digital – and that makes Snuggle Bear very happy. “It’s no secret that we’re all dealing with ongoing...
LoopMe
LoopMe is the largest mobile video DSP and Ad Network, reaching over 1 billion consumers world-wideLoopMe’s full-screen video and rich media ad formats deliver more...
All Things Old Made New Again? Email Is Top Category for More Marketing Money in 2015
It’s not going away — and it just might get better. Yes, we’re talking about email, the death of which has been fraudulently foretold for...
Now, App Publishers can finally understand who is using their app!
There are many reasons why a mobile app publisher may want to understand deeply the profile of their user base: to plan acquisition ads, to...
Trending in India: What is allowed or not?
This week has not been a pleasant experience for many across the globe. Innocent school-going children from our neighbours in Pakistan were targeted and killed...
Fitness & Health apps surge, FitAd launches vertical mobile ad platform
It looks like one of the biggest trends in the next couple of years may be a huge growth in the usage of mobile devices...
Hewlett Programmatic; WPP Gets A New Chairman
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. HP’s Behind The Wheel HP is on a quest to take control of its...
Headway Digital Receives Platinum Certification in MediaMath’s OPEN Buyer Certification Program
Recognition highlights Headway Digital’s leading role and thought leadership in the global programmatic media-buying space Miami, FL – Headway Digital, (www.headwaydigital.com), the online ad industry’s...
Rev Asia culls titles, lays off staff
Digital media group Rev Asia Bhd, listed on the ACE Market of Bursa Malaysia, is discontinuing certain print and digital publications in its stable, as...
DMA Digital Diary: How web impacts our lives
After a leave of three weeks, I am reporting back to the digital world, just when the world seems to be taking off for the...
Data pick of the day: Young internet users lead in online TV viewing
According to data released by Global Web Index, 2014 marked the first time that, on average, younger internet users watched more than an hour of...
The Risk-Reward Equation for Publishers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Ad Tech Companies Consolidation Coming? One Commentator Thinks So
There’s a great commentary by Matt Kapko, who covers social media for CIO, that anyone toiling in the fields of IT, marketing, programmatic, native, or...
