This article was written by Martin Stockfleth Larsen, Chief Marketing Officer, Adform This one’s for the American Literature majors. Name that classic: Puritan minister meets...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
This column was authored by Nikao Yang, SVP Global Marketing, Opera MediaWorks What happens when you try to plug too many cords into a single...
Comcast’s plan to acquire Visible World, announced late Thursday, will deepen its addressable TV prowess, but the real target might be Visible World subsidiary AudienceXpress...
Mediahub, the planning and buying arm of Mullen Lowe, has partnered with cross-device platform Tapad to help identify viewers cross-screen. In doing so, it hopes...
Fresh news from a recent survey by Clutch reveals what many people already know: too many small businesses are missing the boat when it comes...
In this week’s ExchangeWire Weekly European Roundup: ExchangeWire Research debut; ADTRADER Berlin; Cxense acquires Maxifier; Xaxis launches Light Reaction; Rubicon Project beds down in native....
Karamjit Singh focuses his thoughts on the startup scene, which welcomed Singapore’s billionaire investor Peter Lim, Cradle’s overdue seed fund, a look at how the...
Datasift’s hookup with Facebook is gaining steam. It’s a good thing for the social media data provider, which got cut off from Twitter’s firehose in...
It’s easy to laugh at ads of yesteryear that come off as almost shockingly tone-deaf today. For this week’s Throwback Thursday, we’re bringing you ads that...
Spotify’s core product offering remains music, so it will be interesting to see how its users take to the video offering and whether Spotify will...
The Mobile Marketing Association (MMA) has just announced the jury and updated categories for the 11th Annual Global Smarties awards program. According to the organization’s...
Genesis Media is the latest to dish up video ad impressions guaranteed on viewability, the company revealed Tuesday. Genesis Media’s new cost-per-viewable-impression, enabled through a...
Singapore’s Infocomm Media Masterplan, unveiled last October, will be launched later this year to put in place the necessary infrastructure that will serve as a...
NEW YORK – GroupM announced it has named David Grabert as Global Director of Corporate Communications. In this role, he will lead strategic external and...
Henry Tajer, recently appointed Global CEO of IPG Mediabrands, has announced several key positions to bolster his global leadership team – in a move that...
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