Brands Join the Gay-Marriage Celebration in Social Media
In the wake of the Supreme Court’s 5-4 decision that guarantees a nation-wide right to same-sex marriage, social media erupted in celebration. And a number...
Tagged: mediabrands
Digilant Launches Consumer Persona Data Solution for Pinpointing New Audiences Programmatically
Innovative, Dynamic Offering Identifies Unique Insights to Improve Customer Targeting & Campaign ROI Boston – Digilant, a leading global programmatic media company that partners with...
Ad Tech in Cannes; Rubicon’s Mobile Landmark
In this edition of Exchangewire’s Weekly European Roundup: Ad tech at Cannes; Rubicon announces mobile landmark; Jelli receives $21m cash injection; Authorities update fraud guidelines....
Getting The DMP Integration Right
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Segment your content marketing efforts
Content marketing has been one of the greatest boons to many a B2B marketer over the past few years, as the discipline is becoming increasingly...
Focus on the work not politics: Media Lions Jury Prez, Nick Emery
As the Jury President for Media Lions, Cannes Lions International Festival of Creativity, Nick Emery, CEO, Mindshare Worldwide had only three rules for his jurors...
12 Media Lions to APAC agencies; TBWA\Being claims the single Gold Lion
It has not been the best year in Media Lions for APAC agencies. In all 12 Media Lions were given out. The only Gold Lion is...
Cannes diaries: First impressions
It is just day one of my arrival here but I have decided to add my voice to the noise being created around Cannes Lions....
ExchangeWire Cannes Lions Special
In this Cannes Lions special, ExchangeWire brings you an update with video footage from event itself, with insights offered by in-house marketers, plus ad tech...
SnapChat’s Evan Spiegel on immediacy & storytelling in social media
It is after what he describes as a ‘series of unfortunate incidents’ that Evan Spiegel, Co-Founder and CEO of SnapChat, had the time to create...
Razorfish, Omnicom Heavyweights Make The Leap To Merkle
AdExchanger | Merkle is bulking up in the talent department. The CRM agency snagged Razorfish COO Michael Komasinski to serve in a similar role within...
Engagement With Brand Content Soared 52% Last Quarter
The data answers a key question that Shareablee founder and CEO Tania Yuki keeps getting from marketers: “Has this thing leveled off? Is social starting...
LATAM Presence Still Small at Cannes Lions; Undertone Acquires Sparkflow
ExchangeWire Research’s weekly roundup in Latin America brings an overview of Latam ad tech leaders in Cannes; Sparkflow’s acquisition by Undertone; and a case study...
Evolution at Cannes: Programmatic is Set for a Transformation to Ubiquity
As Cannes Lions kicks off this week, Andrew Buckman, OpenX, managing director, EMEA, assesses the role programmatic advertising technologies have to play at a conference...
Cheil’s Peter Kim predicts 10-points of social media’s future
As digital impacts and transforms all media, Peter Kim, Chief Digital Officer, Cheil Worldwide, believes that it will change social media from its present form....
L’Oréal Beautifies Its Paid Media Investments With CRM
AdExchanger | L’Oréal, owner of 28 beauty lines including Garnier, Maybelline and Lancôme, knows consumers are increasingly multibrand shoppers. For years, it segmented customers simply...
