Protein Launches Tide, a New Social Media Visualisation Tool Pioneered at Cannes Lions
Stella Artois, Converse and Grafik are amongst the first clients. Protein today launches Tide – a new social visualisation tool built for brands who want...
Tagged: mediabrands
The programmatic sales team: How to build one, how to improve the one you have
By Angela C. Kinsella, Senior Director, Programmatic Sales Operations, Demand Media When we all started down the programmatic road, the fear was that salespeople were an...
Social Media Marketers Take Note: Women Way More Likely to Use Pinterest
Guess what? Gender is still the main defining factor for users of the visual social network Pinterest. “Pinterest quickly attracted a substantial audience of committed...
AOL-Millennial Media Acquisition Shows It Isn’t Always About The Price
AdExchanger | AOL’s acquisition of Millennial Media for $238 million was a coup for its purchaser, if not for its investors. The mobile ad platform...
ATS London: An Industry in Flux & Why You Must Attend
We are just under two weeks out from our sixth ATS London event – and we have only a handful of tickets remaining. This year’s...
Verizon’s Data Goldmine Is Also A Privacy Minefield
AdExchanger | Does Verizon have access to rich user data? Undeniably. Will Verizon successfully capitalize on that opportunity? Questionable. After all, Verizon’s user data is...
AOL to buy Millennial Media for $238 million
In a move to compete with Facebook and Google’s ad tech business, AOL has acquired end-to-end mobile platform Millennial Media for a total of USD 238 million....
Instagram’s new ad formats: What’s in it for brands?
Instagram now allows brands and individuals to post full landscape and portrait images and videos. The first thing that came to my mind when I...
SG General Elections heats up on social media
Millions of Singaporeans will go to polls on September 11 to decide the country’s next government. With the polls only a few days away, the...
Socialbakers Nabs Criteo Exec Robert Lang As Its New CEO
AdExchanger | Prague-based Socialbakers added Robert Lang as its new CEO on Wednesday. The social media metrics firm described Lang as a key Criteo executive...
Are Closed Platforms Selling Marketers Short?
With ATS London and dmexco just around the corner and ‘bridging worlds’ on the bill, Ian Woolley, GM EMEA at Ensighten (pictured) predicts that one...
Why brands in Vietnam should be ditching Millennials for Gen Z
Around the world, the Millennial cohort, is one many brands focus on thanks to their stupendous global buying power and this is no different in...
Growmobile Debuts Instagram Advertising, Expanding Opportunity for Marketers to Reach Engaged Mobile Consumers
TEL AVIV, Israel & PARIS – Growmobile, Perion’s social and mobile marketing division, announced the support of Instagram advertising through its mobile user acquisition platform....
Mktg & comms roles witness negative growth in SE Asia
Marketing and communication jobs have experienced a decline in growth as online recruitment decreases year-over-year in Singapore, Malaysia and the Philippines. According to data released...
Purch RAMP Turns Programmatic Into A ‘Race From The Bottom’
AdExchanger | Some publishers believe programmatic creates a “race to the bottom” for its inventory. Purch, whose portfolio includes TopTenReviews and Tom’s Guide, is taking...
Philips start selling Smart TV’s inventory; DynAdmic launches social meda in pre-roll campaigns
This week, the LATAM Roundup brings news about programmatic video — Philips launches Smart TV’s inventory trading in Brazil and DynAdmic rolls out their social...
