DMP 4-5-6
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: mediabrands
In six months, Quartz videos rack up 45 million views on platforms
With the launch of CNN’s Great Big Story and publishers like BuzzFeed and Business Insider before it, the distributed approach has gone beyond the experimental...
APAC audience data usage rises by 81% in Q2 2015
After an anticipated slow first quarter, global audience data usage increased 62 per cent in the second quarter from Q1 and Asia-Pacific grew 81 per...
Interpublic reports revenue growth of 7.1% in Q3 2015
Interpublic Group reported a revenue of USD 1.87 billion for the third quarter of 2015, compared to USD 1.84 billion in the third quarter of...
Alibaba creates European inroads to China with London, Milan offices
Chinese ecommerce giant Alibaba is expanding its presence in the European market, with offices in London and Milan. The company called the move “an important step...
Inside Mashable’s Tool That Maps How Branded Content Is Shared
Mashable is making a science out of predicting when a story is about to pop around the web, and now it’s built a tool to...
GroupM’s Gotlieb: ‘Media Needs To Morph From The Top Of The Funnel To The Transaction’
AdExchanger | Television may be a little late to the programmatic party, but addressable TV promises to blend performance efficiencies with proven sales lift –...
Some Big Exits At Millennial Media; Razorfish CEO Tom Adamski Passes Away
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Riding Off Into The Sunset (Again) Well, that didn’t take long. In...
Data Protection Law Advances in Brazil; Dentsu Acquires Pontomobi
This week’s LATAM RoundUp brings these stories: a Brazilian data protection law is approved in the first stage of voting and can change the way...
#sowhoknew: Will India benefit the most from the faltering Chinese economy?
My recent article ‘Forget Greece, the real financial crisis is happening in China’ certainly struck a chord with LinkedIn readers – it was viewed almost...
Week in Review: Business media giving more focus to digital
The business media in Malaysia is beginning to focus more attention on the ‘digital disruption’ and how traditional companies respond – and DNA is in...
Bayer Searches For Shop To Handle Digital Creative and Media
Bayer is searching for a digital creative and media agency of record for its Bayer Consumer Care division. The consumer care group includes its flagship...
Ads served on TV streaming sites perform better: Study
With TV viewing habits evolving as tablets and smartphones become mediums to consume television content, marketers are also going beyond TV and looking at streaming...
What’s Next: We don’t represent Malaysia, says Media Prima exec
It was a slap in the face for many participants at DNA’s inaugural What’s Next conference when Media Prima Television Networks CEO Ahmad Izham Omar...
‘Desperate’: What agencies think of PC makers’ new ad campaign
PC makers are scared as hell and they’d like to not have to take it any more. A new alliance from Dell, HP, Intel, Lenovo...
Big Data Discrimination: Is The Industry Responsible?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
