Marketers transition from ‘why mobile’ to ‘what’ & ‘how’: MMA’s Dadwal
The Mobile Marketing Association (MMA) is organising its signature MMA Forum in Singapore on November 20, 2015 which focuses on ‘Acquiring, Reaching and Engaging the...
Tagged: mediabrands
OpenX Named As One of Advertising Age’s Top Fifty Best Places to Work for 2015
LOS ANGELES & NEW YORK – OpenX, a leader in creating programmatic advertising marketplaces, today announced it has been recognized by Advertising Age as one...
From Paper & Paste to Data & Digital
Even offline, ad tech is leaving its mark. Shaun Gregory, chief executive officer, Exterion Media, (pictured below) gives insight into how ad tech is transforming...
Social media transforms festive retail
In the retail landscape, the evolution of social media has in many ways gone hand in hand with the evolution of mobile and e-commerce. A...
MMA to host Singapore Forum on November 20
As the world of mobile is evolving, so too should the strategies marketers deploy. New technologies are providing exciting opportunities for marketers to create multi-channel...
What we learned at the Dublin Web Summit
From November 3-5, 2015, Dublin played host to Web Summit, which has been dubbed by some as “the best technology conference on the planet”. The conference...
Customer Understanding Provides Fuel For Your Marketing Stack
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Digital Advertising Expected to Grow by 16% in Brazil; Twitter Aims to Double Brazilian Revenues
This week, the LATAM RoundUp brings the story of digital investments in Latin America, highlighting the fast growing Brazilian market; Instagram and Twitter emphasise the...
Say Hello to Buy-Buy Buttons: Fewer Than 50 Percent of Retailers Use, But They’re Inevitable
It may be hard to remember the eras before the microwave, but once upon a time cooking (or even warming) took a lot longer. Can...
Google Adds Programmatic Support For Native Ads
AdExchanger | If someone asked you to rattle off the big buzzwords in media, it’s a pretty good bet mobile, native ads and programmatic would be...
Mobile advertising soars in developing countries: Study
There has been a massive growth in mobile ad impressions in the third quarter in Asia Pacific and Latin America, according to the latest trends...
Online Christmas spending boom predicted for China
China will lead the Asia Pacific region in online spending this holiday season with US$150 billion in sales forecast, according to findings from Adobe Digital...
About 70% Asians find mktg content irrelevant: Study
About 74 per cent of Asian consumers receive personalised mail, according to a study by Experian Marketing Services Asia Pacific. However, nearly three out of...
German Media Giant RTL Group Adds To Its Video Tech Chest By Leading $15M Investment In VideoAmp
AdExchanger | German entertainment media network RTL Group has led a $15 million Series A investment in VideoAmp, a Santa Monica, Calif.-based startup focused on...
Everyday Health And Videology Aim To Unlock Hard-To-Reach Health Care Audiences
AdExchanger | Health care and pharma brands spend north of $3 billion each year on TV ads, according to Kantar Media, but oftentimes the trade-off...
Dentsu Aegis Network Taiwan names new CEO
Dentsu Aegis Network has appointed Isao Miyauchi as CEO Dentsu Aegis Network Taiwan, taking over from the current CEO Ann Yang who will leave the business....
