Revcontent Acquires ContentClick
Revcontent has announced the acquisition of European content recommendation network, ContentClick. After almost a year of negotiation and planning, the companies say they are joining forces to...
Tagged: mediabrands
Could You Excuse Me? My Fridge Is Talking to Me.
It is CES week, and everything in your home is becoming ‘smart’. You have intelligent washing machines, telling you when your washing is done. You...
The Rush Toward Viewability Is Killing Brand Impact
AdExchanger | “The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz, CEO...
Building Winning Cultures in the Age of Programmatic
The current debate around commercial media is dominated by technology. Yet people remain the industry’s lifeblood, and culture its driving force. In this piece, David Clayton,...
Ad Tech Is Merging With Mar Tech, But Who’s in Charge?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
APAC Ad Tech Too Focused on Last Click
Ad tech vendors in the Asia-Pacific region are way too obsessed with the last click and are ignoring more meaningful interactions with consumers. More importantly,...
New Data-Focused Holding Company Predict Ventures Launches with Flagship Company, Predict Consulting
NEW YORK — Predict Ventures, a holding company with a focus on the development of new data services, products and business processes, launches its flagship...
#sowhoknew: 6 stupid office rules that should be banned
Rules in the workplace. Without them we’d have anarchy right? Or would we? According to an article by Dr Travis Bradbury in the Huffington Post...
Ecommerce: Relevant content connects purpose to purchase
Whether consumers shop online or offline – or both – is totally at their discretion.They could either be “webrooming” (researching products online before making an...
Data pick of the day: 93% onliners have a social media account
An average of 1.89 hours is spent social networking each day and, globally, a significant 93 per cent of online adults have at least one...
Genesis Media Announces Content Channels Setting a New Standard for the Precision of Video Viewability Targeting
Genesis Media Now Offers Page Level Targeting Data Further Solidifying it as the Most Viewable In-Market Solution; Channels Include Auto, Health, Travel, Lifestyle & More...
What Do Ad Techs Expect For 2016 in Brazil and Latin America?
In 2015’s last LATAM RoundUp we bring what some of the leaders of the ad tech scenario in Brazil and Latin America are expecting next...
We Need To Close The Chasm Between Brand Goals And Publisher Metrics
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Digital vs traditional media: The case of the missing versus
In advertising circles, the growing power of digital media vs. the staying strength of traditional media has been an ongoing debate. The believers in digital...
Retailers need to make Virtual a Reality
The end of the year has fast become one long shopping bonanza. In the US, heavily promoted sale dates such as Black Friday, Cyber Monday...
Gift ‘time’ on Xmas: NESCAFÉ Dolce Gusto to Sinagporeans
What do busy Singaporeans value most at Christmas? This was the question that NESCAFÉ Dolce Gusto and Social@Ogilvy pondered as the brand geared up for...
