Solid Growth for Criteo; Adblock Plus Suggests Donation Scheme
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo records strong growth in Q1 2016; Adblock...
Tagged: mediabrands
The Dark Arts Of Second-Price Auctions
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Alibaba’s revenue rises 39% with increase in online shopping in China
Alibaba recorded a revenue of RMB 24,184 million (USD 3,751 million), in the fourth quarter with an increase of 39 per cent year-over-year. China retail marketplaces...
Performics bags Zopper account
ZOPPER has awarded its digital mandate to Performics which includes the full range of digital, including search engine optimization (SEO). Zopper is a local shopping...
Content Marketing Spend on the Rise; Original Digital Video is the Way Forward
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire....
Denakop & Adsolut Announce Joint Venture; DMP Navegg Closes Branding Deal with Friboi
This week’s RoundUp in Latin America covers a new joint venture formed by two local startups in Brazil: the Ad Network Denakop and the digital...
L’Oréal goes for empowerment message with #lovemycolor campaign
L’Oréal is looking to empower black women in its latest campaign #LoveMyColor, designed to help the relaunch of its Dark and Lovely Fade Resist, a hair...
Rovi’s $1.1B TiVo Acquisition Is About Discovery And Addressability
AdExchanger | With additional reporting by Kelly Liyakasa. Rovi Corp., a maker of cloud-based analytics technology for TV and media companies, revealed Friday it would...
Experian Launches New Audience Management Platform
Experian has just unveiled a new audience-management platform that will ostensibly “change the way the advertising industry buys and measures media.” According to a statement...
Header Bidding: Not Just For Publishers’ Benefit
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Should Gender Equality in Ad Tech Be a Discussion Topic at ATS London?
Over the last few weeks, the ExchangeWire team have been drawing up the agenda for this year’s ATS London. One of the topics up for...
Where’s A Publisher’s Place In Our ‘Content Everywhere’ World?
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz,...
WPP’s GroupM Wins Big; Brian O’Kelley Says "Programmatic Is Dead"
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Media Biz Booming For WPP WPP’s GroupM media arm won $854 million...
UK Internet Ad Spend Grows 17.3%; RTB Media Auction Volume Increases 217%
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Target People Over Pages: Q&A with Dean Akinjobi, CEO, Football Media
In March OpenX held its third event as part of its School of Programmatic initiative (a series of workshops designed to fill the knowledge gaps...
Advertising drives up FB’s Q1 revenue; new stock shares proposed
It’s been a busy few months for the Palo Alto-based firm Facebook with the launch of Reactions, Live Video and shipping started for Oculus Rift....
