Is viewability valuable? Exponential takes a closer look
Courtesy technology advancements, viewability has not only become a popular discussion topic in the industry – it’s also now a (relatively) measurable currency. But is...
Tagged: mediabrands
Frucor retains OMD as media AOR in Australia
Frucor Beverages has retained OMD as its media agency. The news comes following a six-month competitive pitch. Frucor Beverages is a foundation client from OMD’s...
Elasticiti Announces New Analytics Solutions for Media Companies
Solutions are designed to help data-driven departments answer their most pressing business questions and accelerate their analytics roadmaps by providing technical skills on an as-needed basis...
Publishers Clearing House Rises Up With Deterministic Data
AdExchanger | When people sign up for sweepstakes, they leave the right address. Publishers Clearing House’s (PCH) Liquid division was acquired in 2012 and uses...
The Real Reason Vista Bought Marketo
Last week (31 May) Vista Equity Partners added Marketo, Inc. (NASDAQ: MKTO), to their stable of marketing automation, CRM, eCommerce and advertising software technology. In this...
The Elusive Art of Gaming Monetisation
Gaming monetisation is considered by some as a dirty practice; but, with the gaming category accounting for the highest share (23%) of the billions of...
Singapore’s advertisers dwell on print at the expense of digital
In one of the smartest, most connected markets in the world, print spending appears to be going steady. A study of nearly 700 senior executives...
S4M Receives MRC Accreditation and Is Currently the Only Platform to Have Certification on Mobile Post-Click Ad Metrics
S4M’s served impressions, clicks, CTR, landing pages, installs and opens on mobile browsers and applications are now MRC accredited NEW YORK, NY – S4M (Success...
Havas Singapore secures media duties for Longchamp
Havas Media International Singapore has been appointed as the media agency of record for French luxury brand Longchamp following a competitive pitch. The agency was awarded...
Ogilvy China looks to instill the spirit of Special Olympics
Ogilvy & Mather China (O&M China), in partnership with Special Olympics, has embarked on a campaign using videos and social media to instill the spirit...
Fractured Governance Handicaps Use Of First-Party Data
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
WFA issues advice for combatting ad fraud
The World Federation of Advertisers (WFA) has issued its first guidelines to help marketers reduce their exposure to ad fraud. The advice is designed to...
Rovi, TiVo And The Future Of Addressability
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi,...
ICYMI: Changes are coming to Snapchat Discover
Congratulations, you’ve made it to another weekend. Before you kick back and relax, here are the best stories from Digiday that you might have missed...
Breckenridge Tourism Taps Power Of Social Media Snaps
AdExchanger | Instagram envy is immensely powerful to Breckenridge Tourism, which uses local tax dollars to boost tourism in the Colorado town. Visitors’ social media...
Lower Fill Rates Protect User Experience And May Make Publishers More Money
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
