Nissan to startups: Work for the money
So many startups have started down the same path toward success that they’ve hewn their own clichéd American success story: Work in a garage, shared...
Tagged: mediabrands
Dentsu Aegis houses experiential mktg under new brand
Consolidating its experiential marketing offer in key Asia Pacific markets under one banner, Dentsu Aegis Network is launching psLive. The agency will be rolled out...
Startups & Bitcoins: hot topics among young Singaporeans on social media
It is not surprising that most netizens in Singapore discuss stocks and foreign currency investments, considering the market is the regional financial and investment hub....
Chivas18 looks to crowdsourcing to reignite HK’s movie making spirit
The Hong Kong film industry has been one of the more mature and vibrant industries in the region. However, over the last few years other...
Why do journalists hate new journalism startups?
A flurry of journalists have been launching news sites lately, each with a formidable amount of hype, but rather than applaud this as a golden...
MRC Standards Are Only A Starting Point For Viewability
When the Media Ratings Council (MRC) last week lifted its advisory against buying and selling display ads based on viewability, it marked a milestone in...
Monitise:Helping Banks become “Media Channels”
One thing is certain about the world of mobile commerce and marketing – companies need to be able to adapt quickly and exploit new opportunities...
How Three Targeting Tools Can Drive Mobile RTB Adoption
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Mobile Myths That Drive Publishers Onto The Ledge
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Steve Goldberg, digital practice lead...
Asian moms, primary home decision makers, are going mobile first
As technology impacts everything in its wake, it is not surprising to see its impact on households as well. In the Asian region, the Asian...
‘In-House’ Media Progression Underpins Comcast AdDelivery, Adstream Alliance
Comcast AdDelivery on Tuesday struck a deal with digital ad distribution company Adstream to expand global video ad delivery efforts. The deal essentially fulfills each...
SCA Hygiene continues relation with OMD in Australia
SCA Hygiene has retained OMD for its AUD 12 million Australasia account following a local competitive pitch in Australia. This marks 14 years of partnership...
Pursuing digital-mobile integration, Shakey’s signs on Mobext
Shakey’s, a pizza chain, has appointed Mobext as its digital agency of record in the Philippines, following a review of its communications strategy for the...
VML Qais named digital AOR for adidas Indonesia
adidas Indonesia has appointed VML Qais as its digital agency of record. VML Qais Indonesia, part of Y&R Group Indonesia, is tasked with leading, consolidating...
Zample: Increasing Relevance by Listening
One of the top objectives of advertisers has always been to increase the relevance of a particular ad to the specific consumer who is receiving...
Have you revisited your digital strategy yet?
When it comes to getting your brand messaging across to the typical smartphone user, you’ve got about 90 minutes of their day to make an...
