WFA Report Gives Guidance On How To Work With Programmatic Service Providers
The WFA released an excellent programmatic guide this week. The report, written by Mikko Kotila (a notable programmatic trader and ATS speaker), focuses on best...
Tagged: mediabrands
Data Points Towards Mobile, Rich Media, And Private Marketplaces
The results of Adform’s RTB Trend Report, Europe, Q2, 2014 point to a certain future: digital media acquisition will centre almost exclusively on programmatic trading....
WFA outlines 4 steps for brands to leverage programmatic
The programmatic landscape answers pertinent questions for brands when it comes to concerns around ensuring relevant messaging to the right person, at the right time,...
Pitch deck: BitTorrent is wooing advertisers, publishers
BitTorrent, the company behind the peer-to-peer file-sharing protocol, has a bit of a branding challenge. Allegedly responsible for as much as a third of all...
Vserv appoints Pranab Punj to spearhead global marketing
Vserv has named Pranab Punj the Associate Vice President, Global Marketing. A veteran in the digital sector, Mr Punj strategically complements Vserv’s growth plans and...
GE Considers Native Ad Success Online And Off
Coming from the agency world three years ago, Alexa Christon brought creative rather than media experience to her evolving role at GE, where she is now...
‘The reasons behind rapid change are clear-cut, even if the consequences are not’
Henry Howe, Weve, product manager, display, discusses how competing mobile ecosystems,and ad tech firms continually repositioning themselves is causing fragmentation and confusion in the market, plus...
Beware Of Publishers’ Walled Gardens
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by John...
Ad Tech’s Dilemma: Fragmentation vs. Consolidation
One of ExchangeWire’s ‘inside sources’ shares their views on how the fragmented LUMAscape means media teams cannot possibly evaluate suppliers in every category, plus the commonality of...
Affle acquires Appstudioz; sets up global R&D centre in India
Mobile apps and ads service (MAAS) company, Affle, has acquired Appstudioz, an India based mobile technology company. Set up in 2011, the Appstudioz platform has...
Wall Street Journal Exec Says He’s Starting a Company with Ashton Kutcher
Two Wall Street Journal executives are leaving the company this month, including Chief Digital Sales Officer Brad Westbrook. In an email to Ad Age confirming...
Apple is Ready to Show The World What’s Next in Mobile
Apple made it official yesterday, confirming months of speculation that the tech giant will show the world what’s next for iOS, Mac, and more on...
How To Build A Programmatic Sales Team
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brian Mikalis, senior vice...
Conventional Wisdom Vs. Big Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Matt...
Social media, the beast that cannot be controlled
In the last few years, social media has seen many twists and turns in the way brands have engaged platforms to tell their story and...
Why There Is No Unique ‘Programmatic Market’ Model
Vincent Potier, Captify, COO, explains how the trend towards programmatic buying is unlikely to replicate the ‘buyer-led’ Transatlantic model established in the UK and North...
