Twitter Beats Revenue Expectations Again but User Engagement Slows
At Twitter, a pattern is emerging: its ad business is growing at a steady clip, but it can’t get the number of users to grow...
Tagged: mediabrands
IPG Mediabrands bets on investment for good
Brands have a role to play in people’s lives – not just as products and services but a much more intrinsic role of adding value...
Social critical for biz but translating to value is a challenge: Survey
Digital interactions can be translated into valuable action. McKinsey Global Institute caught the business world’s attention when a report from the institute pointed out organisations...
Apple Pay Plus Retargeting is Powerful One-Two Punch
Apple Pay, the new mobile payments system, is here. Now available to consumers, the system is being praised by direct response and retail brands. Apple...
Vox Media Embraces Programmatic For Its Scaled-Up Audience
Two years is a long time for online publisher Vox Media. In that span, the owner of seven editorial sites – including The Verge, SB...
Facebook Advertising: Not For Cheapskate Marketers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Smaller screens attract higher engagement rate in Asia, says Appier
Taiwan-based marketing technology company, Appier has published Asia’s first cross-screen research report, providing insights into how users interact on multiple devices. Appier has based the...
Mindshare partners with beacon tech co. Footmarks
Mindshare has inked a partnership with beacon technology company Footmarks to bring innovative and engaging personalised solutions to brands across Southeast Asia looking to create...
Blippar: Augmenting the mobile ad space in India
Mobile advertising is among the fastest growing domain in the advertising space overtaking the home desktop. According to marketers, users have adopted mobile screen as...
It’s Official: Consumers Are Just Not That Into Retargeted Ads
Careless retargeting executed by ad tech firms more interested in swelling their bottom lines, as opposed to performing a consumer service, are damaging their advertisers...
Why Mobile Programmatic Is The Future
In an era where mobile ad formats are repeatedly credited as the saviour of the advertising industry, Andy Mitchell, Brightroll, managing director, Europe, shares his opinion...
Pinterest Taps Weather Channel’s Eric Hadley to Oversee Agency Relations
As Pinterest prepares to ramp up its advertising business, the social network has hired a top marketer to tighten its ties with brands and agencies....
Dynamic Price Floors Perpetuate An Ad Stack Cold War
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, senior director...
What Advertisers Really Think About Transparency
The ad tech sector is arguably the hottest part of the marketing industry right now with the word ‘programmatic’ on almost every C-level marketer’s lips...
Dulux India invites consumers to end a 10-sec tale
Dulux India’s new marketing strategy has come forth to integrate the fad around visual interaction and creativity to ensure high level of brand engagement from...
Domain Identity Theft Is The Fraudsters’ Latest Ponzi Scheme
Jalal Nasir, Pixalate, CEO, and online fraud expert, shines a light on the latest loopholes exploited by nefarious elements of the digital economy, including naming some of the worst...
