Programmatic Video: Going From Tactical to Strategic
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written...
Tagged: media
‘Programmatic & RTB Marketplace in France’, by Estelle Reale, VP Marketing, Global, 24/7 Media
What better way to gain feedback from the marketplace than to gather both the buy and sell sides of the industry and listen to what...
Marketing Obamacare with Sex and Ryan Gosling
Perhaps nothing can save the beleaguered Obamacare rollout, but two advocacy groups are giving it a try by enlisting keg-standing bros, friends with benefits and...
IAB Panel: Programmatic Marketplace Still Hazy To CMOs, More Transparency Needed
Transacting advertising through real-time bidding and other automated methods is gaining ground with publishers and advertisers alike, but questions remain about how to leverage the...
MediaMath Appoints Industry Pioneer Michael Lamb as Chief Commercial Officer
Former McKinsey & Company Partner, [x + 1] Co-Founder to Lead Corporate Strategy & Development NEW YORK, NY – MediaMath today announces the appointment of Michael Lamb, respected digital...
Celebrating Our Newest Digital Media Leaders
The Latest AdMonsters Digital Media Leadership Award Winners Sunday evening during the opening reception of our Publisher Forum conference in Scottsdale, we announced the latest...
Who Really Sent This Racist Home Depot Tweet?
Here’s a lesson from social media 101: Don’t tweet racist stuff. Don’t tweet stuff that might even conceivably be construed as possibly even a little...
How Big Data Can Bring You Closer To Your Customers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
‘Power to the Publishers – How Programmatic Can Still be Won’, by James Collier, Regional MD EMEA AdTruth
If News Corporation launching its own global ad exchange is anything to go by, it would appear that publishers are finally waking up to the...
PopSugar.com Pushes ShopStyle Platform In $25M, First-Ever Ad Campaign
Brian Sugar has ambitious plans for PopSugar.com, a celebrity news and pop culture media platform he founded with his wife, Lisa Sugar, some seven years...
Ubiquitous-in-Adland Michael Kassan Gets His Own Radio Show
If you’re in the ad business, there’s probably been a time when you’ve wondered if Michael Kassan has doppelgangers to help him be in several...
When They’re Available, Cookies Score More Cash
It’s a weird time for the cookie. Villainized by privacy advocates and the media, the itty bitty sticky bits of data seem to be more...
The Bizarre World of Fashion Brands on Instagram
One would think that fashion brands, with tons of beautiful photograhs in their catalogs, would be naturally adept at Instagram. One would be wrong. It...
AdParlor, Adknowledge’s Facebook Ad Tool, Makes Its Way To Twitter
Up to now, performance marketer Adknowledge’s AdParlor platform has served agencies and advertisers solely on Facebook, but it will now extend its work as the...
Location Retargeting: The Right Places And The Right Times
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Gawker Reverses Course on Ad Exchanges
The list of publishers shunning ad exchanges is thinning rapidly. Gawker Media is the latest publisher to succumb to market pressure. It has quietly opened...
