WPP Agency Maxus Names Jonathan Adams Chief Digital Officer
On Thursday, WPP-owned media agency Maxus named former iCrossing executive Jonathan Adams as its chief digital officer. After previous stints at OgilvyOne and The Media...
Tagged: media
‘The Only Way To Combat Ad Fraud Is With Real-Time Transparency’
Scott Meyer, Ghostery, CEO, discusses details of a recent joint study it conducted with IPONWEB discovering that up to 40% of ads delivered in May...
Programmatic: A Big Part Of The Future Of Radio
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
MMA crafts mobile in-app ad measurement guidance for China
MMA China has set up MMA China’s Mobile Application Advertising API Measurement Guidelines, specifically developed for the China market. With support and guidance of the...
Kim Kelleher Named Publisher of Conde Nast’s Wired
Kim Kelleher, the former president of digital publisher Say Media, was named VP-publisher of Wired magazine, parent company Conde Nast said Tuesday. The appointment marks...
The struggle to monetise online content facing new challenges
If changing social behaviour and content consumption is not enough to deal with, traditional and online media companies now have to figure out how to...
The good, the bad and the ugly #AppleLive brand tweets
What? There’s a major event happening and everyone will be on Twitter watching for updates? Better get your social media marketing team ready. Brands, with...
An MVP Can Score Programmatic Payback
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
ATS London 2014: Increased Transparency Required
This morning saw the opening of ATS London 2014 where increased transparency was universally identified as a key requirement if programmatic advertising is to become...
Mobile helps Facebook cross 100 million users milestone in Africa
Facebook’s focus on high growth markets has reached a significant milestone in Africa. As of June 2014, over 100 million people are coming to the...
6 semi-bold predictions for the iWatch
Ben Kunz is vp of strategic planning at Mediassociates, a media planning agency. It’s September once again, and so we eagerly wait for Apple CEO...
Exclusive ATS London Content
The chatter about ATS London 2014 is heating up as we’re careering towards Monday, 8 September. As a taster of what to expect on the...
World Kabaddi League awards media mandate to Havas Media India
Havas Media India has been awarded the integrated media mandate for World Kabaddi League (WKL), in a multi-agency pitch. The account is estimated to be...
Innocean assigns programmatic trading responsibilities to Affiperf
Havas’ Affiperf signs exclusive global partnership with Innocean to handle all of its programmatic trading. A partnership announced between Affiperf – Havas’ programmatic pure-player –...
MTS India retains Havas Media Group as partner agency
MTS India’s integrated media business has yet again been awarded to Havas Media Group India, following a multi agency pitch which included all the top...
Hootsuite pushes social media marketing, launches Hootsuite Campaigns
Social relationship platform, Hootsuite, has come up with Hootsuite Campaigns, designed to help organisations extend the reach of social media programs. It follows the company’s...
