Ad tech accelerator targets agency execs as investors
Venture capitalists have poured billions into the ad tech space, but U.K. ad tech startup accelerator Collider is aiming at a somewhat narrower niche: wealthy ad execs....
Tagged: media
The Folly Of The Click-Through Rate And Simple Math
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
UGG Australia Reaches Its Audience, One YouTube Sensation At A Time
When your target audience is tween girls aged nine to 13, there are not only data and targeting considerations to keep in mind but also...
Dusit Thani Manila awards digital mandate to Campaigns & Grey
Campaigns & Grey has won the digital mandate for Dusit Thani Manila, covering management of the hotel’s social media platforms. Dusit Thani Manila offers Thai...
Shanghai Media Group, CMC Capital, Warner Bros, RatPac, WPP bet on content
Shanghai Media Group (SMG), Warner Bros. Entertainment Inc., CMC Capital Partners (CMC), RatPac Entertainment LLC and WPP are creating an investment platform (CMC Creative Fund)...
Mediasmith Approaches ‘Native-At-Scale’ In Campaign For Children’s Hospital
Distributing the same sponsored posts across a network of sites isn’t a widespread practice – yet. While planning the media spend for Lucile Packard Children’s Hospital,...
As Programmatic Video Evolves, Publishers Are Just Getting Started
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Ostermiller, founder and...
Punitha Arumugam quits as Director-Agency Business at Google India
Punitha Arumugam has quit as Director of Agency Business at Google India after sharing a over two-year stint with the technology giant. “Google has been...
Data pick of the day: Only 25% of iPad users are aged 16-24
This week Apple will once more gather a portion of the world’s media in Cupertino to share its vision of the future. After the hype...
Wild Mobile; Video’s Weak Spot
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Dimes In a recent interview with Bloomberg News, Vice CEO Shane Smith called...
BBDO, Kult SG form content collaboration for GE
General Electric (GE) is looking to extend the reach of its messaging beyond industry leaders and tech enthusiasts that make up its traditional B2B consumer...
Visible Measures Inks SSP Deals To Drive Programmatic Native
Visible Measures has forged a number of supply-side integrations with AdsNative, TripleLift and DistroScale, adding “thousands” of publisher supply sources as a result of the deal, revealed Friday....
What brands think about when they think about Snapchat ads
Ephemeral messaging app Snapchat is getting ads. Snapchat co-founder and CEO Evan Spiegel told Katie Couric during a live interview at the Vanity Fair New...
Apple Watch Makes Its Fashion Magazine Debut — In China
The Apple Watch will makes its media debut in November, gracing the cover of Vogue China. Liu Wen, a 26-year old supermodel, will sport the...
Infographic Shows the ‘Good and Bad’ of Social Media Marketing
Just because everyone, it seems, is using social media marketing for their business doesn’t mean that everyone is using it effectively. “Despite the growth of...
Microsoft Poaches From Publicis for New U.S. Sales Chief
Microsoft finally has a U.S. sales boss, eight months after it ousted Keith Lorizio. The tech giant has tapped former Publicis exec Bob Bejan to...
