The Risk-Reward Equation for Publishers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Tagged: media
MTV tops list of most loved social brands
MTV, Friskies and Disney were among the top 10 most loved brands in social media in November. Hootsuite has released its Top 10 Most Loved...
Publishers Need To Stop Looking For Unicorns
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eva Smith, vice president...
Newsmax Wrangles Like-Minded Publishers With Its Content Recommendation Network
There’s a reason most publishers turn to partners like Outbrain or Taboola for content recommendation: simplicity. But conservative news publisher Newsmax Media saw the benefits...
Nanda Ivens replaces Paul Soon as XM APAC Chief
Nanda Ivens has been appointed as the Chief Executive Officer of XM Asia Pacific, one of Asia’s largest digital marketing agencies. Most recently he had...
Media habits: Enter the binge-watching Malaysians
Todd Ashton, president of Ericsson Malaysia and Sri Lanka, makes a prediction on telco plans being led by data instead of voice in 2015. Karamjit...
When ‘Programmatic In-House’ Is Really Not In-House
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Megan...
GroupM is The Huffington Post’s strategic ad partner for India launch
The Huffington Post Media Group and India based The Times of India Group have officially launched the India edition of The Huffington Post. GroupMhas come...
Millennial Media completes Nexage acquisition
Millennial Media has completed its acquisition of mobile supply-side platform (SSP) and programmatic player Nexage. This acquisition creates a complete mobile ad technology stack for...
Spotify Queues Up Local Targeting, Courtesy Of Triton Digital
Spotify is getting into the local ad game, courting brands with a platform that helps advertisers geotarget audiences in the US. The music streaming service...
The Human Context Can Unlock The True Value Of Mobile
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Heather Menery, vice president...
Trending in India: Delhi gears up for Micromax Indian aces
As International Premier Tennis Leagues takes the Indian capital by storm with grand-slam level fever seen amongst most tennis fans in the country. This is...
Mindshare taps on Google to bring out search insights
Mindshare launched the Search As Signal (SAS) service for informed media decision-making for it clients. It has access to aggregated, indexed search trends that can be filtered...
Mobile Recreates The Living Room Media Experience – On The Go
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
DEAL IDs: The Good, the Bad and the Alternative…
Despite Deal ID’s elevation to buzzword status in recent months, it’s pretty clear there is some confusion over what it actually is, why it should...
Digital Media Players Encourage Users To View More Content And Cord Cut
Consumers prefer digital media players like Roku, Chromecast and AppleTV over live TV, according to the GFK study “Digital Media Players 2014.” Nineteen percent of...
