The Open Exchange Market Needs More Trust & Transparency
Something has to change in the open exchange market, argues Irfon Watkins, CEO of Coull. Fraud, lack of transparency and the increasing popularity of private...
Tagged: media
Trivializing Engagement Is A Fool’s Errand
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Where Should Marketers Spend the Big Bucks? This Infographic Points the Way
Thinking about your advertising budget for 2016? Now there’s more information that could help, tucked neatly into a new infographic from MDG Advertising. The graphic...
Knorr, Vizeum celebrate ‘Home Dining Day’ with consumers
Knorr, along with its agency Vizeum is encouraging its viewers to celebrate ‘Home Dining Day’ with a video that garnered close to 1.5 million views,...
Facebook to Lead ad:tech New York Day One Afternoon Keynote Session with Precision Strategies and Rising Tide Interactive
Speakers to address the timely and relevant topic of the intersection of technology and politics DALLAS – ad:tech New York 2015, the event for modern marketing...
For Successful Publishers And Their Ads, Small Will Be The Next Big Thing
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande,...
Why Have We Only Mastered Viewability Measurement On Desktop?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Why beer brands must do more to connect digitally in SE Asia
Increasing disposable incomes, greater foreign investment and tourism spend, combined with a growing population have all contributed to Southeast Asia’s beer consumption growing at one...
ComScore Merges with Rentrak to Build the ‘iPhone’ of Media Measurement
Two big names in digital audience measurement — comScore and Rentrak — are joining forces. Online measurement firm and Nielsen rival comScore will merge with...
Advertising Week doubles as recruitment drive for agencies
If “women” were last year’s big focus at Advertising Week, this year it’s “talent.” Faced with turnover rates that in some cases is 25 to...
Numbers of Programmatic Display in Brazil; Regulators Look Closer at Automation
This week, we bring the following LATAM Roundup stories: numbers of the display inventory in Brazil compiled by Publya; CENP, Brazilian regulator of media trading,...
The Power of Programmatic in Brand Building
In this guest piece for ExchangeWire from Richard Robinson, MD EMEA at Turn, Robinson argues that programmatic advertising is more than just an effective, performance-driven way of...
Email: The New Home Page
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Craig Kostelic,...
When Marketers Lose Control Of Their Campaigns
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
We Need To Overcome The Peter Principle In Digital Media
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
As Ad Blocking Grows, How Can We Balance The Scale Between Publishers And Consumers?
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Madhura Sengupta,...
