IPG To Invest In Data And Analytics Through Mediabrands And Build Out Consulting Expertise
AdExchanger | On its Q4 and full-year 2016 earnings call on Friday, IPG said it will invest in data and analytics for its global media...
Tagged: media
PubMatic Appoints Emma Newman as UK Country Manager
LONDON – PubMatic, the automation solutions company for an open digital media industry, announced the appointment of Emma Newman, formerly vice president of international marketing,...
When Navigating The Complex IoT Channel, Marketers Need To Think Big But Focus Narrowly
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Advertisers love programmatic, but what about publishers?
A survey conducted by ad tech firm Operative concluded that “when it comes to programmatic…publishers are from Mars, advertisers are from Venus.” While advertisers are...
We Got Lucky with Methbot; Let’s Not Take it for Granted
December 2016 saw the outing of Methbot, a botnet controlled by a single group in Russia, operating out of data centres in the US and...
Dr. Mark Grether joins Sizmek as Executive Chairman
Sizmek, the leading open ad management company for multiscreen campaigns, announced that Sizmek’s Neil Nguyen will be leaving the company and Dr. Mark Grether has...
Bloomberg TV brings ‘Daybreak’ to Australia
Bloomberg Television launched ‘Daybreak Australia’, a new hour-long morning programme broadcasting live from Sydney in the bureau’s new television studio. Hosted by Bloomberg Television anchor...
Healthcare and Pharmaceuticals Internet Statistics Compendium
Econsultancy’s Healthcare and Pharmaceuticals Internet Statistics Compendium is a comprehensive collection of the most recent healthcare and pharma statistics and market data publicly available on...
#sowhoknew: How Beyoncé OWNS social media
Beyoncé is pregnant. With twins. Unless you have been living under a rock you will know this. The already iconic picture was released on Instagram...
How Mediabrands’ Society Is Bringing The Message Closer To The Medium
AdExchanger | IPG Mediabrands has rolled content-creation arm Mediabrands Publishing into social media agency Society. Thursday’s merger will tie content creation closer to distribution and...
Twitter reacts to Nordstorm, Neiman Marcus dropping Ivanka Trump line
Nordstrom announced last night that it is dropping the Ivanka Trump brand from its stores and now Neiman Marcus is following suit, as a growing...
8 Things Marketers Need to Know About Snapchat’s IPO
Snapchat sees dollar signs and some danger signs as it heads for Wall Street. On Thursday, the messaging and media app filed for its IPO...
Xaxis COO Damien Healy Discusses Accountability in Marketing & the Future of Data
In a special edition of TraderTalk TV, ExchangeWire speak with Damien Healy, COO, Xaxis EMEA about the growth of data and how it’s used, the...
Podcast: Sourcepoint CEO Ben Barokas Looks Beyond Ad Blocking To Paywalls
AdExchanger | Welcome to episode No. 12 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Sourcepoint, run by former Google and AdMeld exec...
How Pizza Hut Bakes A Multiscreen Super Bowl Strategy
AdExchanger | Pizza Hut set a record during last year’s Super Bowl when it sold $12 million worth of pizza through digital channels. This year, it...
How publishers manage header bidding: Server-to-server vs. browser-based wrappers
by John Donahue, Chief Product Officer, Sonobi For an imperfect technology, header bidding had a big year in 2016. Over 40 percent of the comScore...
