JWT’s CEO Martinez resigns over lawsuit; Tamara Ingram named successor
Tamara Ingram, currently Chief Client Team Officer at WPP, has been appointed Chief Executive Officer of J. Walter Thompson Company, replacing Gustavo Martinez, with immediate...
Tagged: media
Addressable TV Offers Lots Of Promise – And Its Fair Share Of Obstacles
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jennifer Pelino,...
WFA changes global leadership team; new VP for APAC
Members of the World Federation of Advertisers (WFA) have appointed new members to the global leadership team, naming Sameer Desai, Head of Consumer Healthcare, Asia,...
Madhulika Sikka Leaves Mic After Brief Stint as Executive Editor
Madhulika Sikka, the former NPR News executive editor who joined the digital media startup Mic in September 2015, has left the company, a spokeswoman confirmed...
Brands Need To Focus On The Customer Journey, Not The Destination
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
IAB Promotes Chris Glushko to Vice President of Marketing
New Role Builds On Glushko’s Wide-Ranging Experience in Digital Media & Marketing NEW YORK – The Interactive Advertising Bureau (IAB) announced the promotion of Chris...
The Coming Inventory Supply Crunch
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Why chasing after 100% viewability makes no sense for advertisers
If you’re a brand advertiser this make total sense, as viewability is a great proxy for quality inventory. However for a performance campaign, total viewability...
Cookie Monster: Verizon Will Fork Over $1.35 Million to Pay ‘Supercookie’ Tracking Fine
“Verizon will pay a $1.35 million fine over its use of ‘supercookie’ technology that the government said followed phone customers on the Internet without their...
Beer, Diapers And The Programmatic TV Challenge
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Pete Doe,...
Publicis Reorg; FCC Hints At Stricter Privacy Regulation
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Agency Quake Publicis reorged its media agencies, shrinking the number of companies...
Ad Fraud, Viewability & Brand Safety: The Three Core Issues
On 24 February, ExchangeWire attended a town hall event hosted by JICWEBS at the IAB, which addressed the three core issues affecting the online advertising...
Hear From Andy Cohen, Ev Williams, Jill Cress and More at the Ad Age Digital Conference
How are the best brands and smartest marketers coping with the seismic, digitally-driven changes rocking advertising? How are industry innovators realigning to meet consumers where...
Rapt Media Study Finds Content Creators Are Investing in the Wrong Technology
Marketers Continue to Rely on Distribution Technology to Drive Personalization Instead of Focusing on Better Content Creation Tech BOULDER, Colo. – Rapt Media, a leader...
ANA Masters Of Media: Are Marketers Missing The Forest For The Trees?
AdExchanger | Marketers love data, but there are still ways it can fail them. Marketers need to push themselves and their agencies to be accountable...
Ask the expert: Is there any way in which print buying can also be automated?
With the collection of audience data, programmatic buying for traditional offline media has been in progress in markets such as US, Singapore, and China. In...
