Header Bidding: Not Just For Publishers’ Benefit
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: media
Should Gender Equality in Ad Tech Be a Discussion Topic at ATS London?
Over the last few weeks, the ExchangeWire team have been drawing up the agenda for this year’s ATS London. One of the topics up for...
Where’s A Publisher’s Place In Our ‘Content Everywhere’ World?
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz,...
WPP’s GroupM Wins Big; Brian O’Kelley Says "Programmatic Is Dead"
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Media Biz Booming For WPP WPP’s GroupM media arm won $854 million...
News Corp’s Heat Street looks for libertarian digital niche
Last Monday, News Corp launched Heat Street, another entrant in the U.S. political commentary landscape, a center-right publication that aims to champion free speech. At the...
Unlocking China’s forgotten cities
A Chinese CPG brand we’ve worked with has historically generated about half of its revenues from cities that only contain about 20 per cent of...
Publicis One appoints Philippines leadership
Publicis One named its local leadership in Asia, nominated by Nicolas Menat, Regional Chief Executive Officer. Publicis One is a future–forward business model which the...
How Turner Is Translating Social Data Into Shareable Content
AdExchanger | While early social analytics tools measured likes, shares and sentiment, they didn’t capture total consumer engagement with brand or publisher content. It’s a...
The Catch-22 Of Ad Fraud And Verification
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Taguchi & Accor Australia launch national marketing-automation rollout
Taguchi Marketing Pty Ltd and Accor Hotels Australia launched a national marketing-automation rollout across participating hotels in the Accor Hotels Australian network. The project will provide...
How Vox Media’s New Gadget Blog Circuit Breaker Will Earn Revenue
On Monday, Vox Media tech and culture site The Verge announced the introduction of a gadget blog called Circuit Breaker, which the company said will...
Videa Boosts Programmatic TV Scale with Sell- and Buy-Side Partners
Inks New Deals with: Television Station Groups Raycom and the E.W. Scripps Company, DSPs TubeMogul, The Trade Desk and VideoAmp and Media Tech Company 4C...
Oppo aims to be No 2 in Indonesia, its biggest market outside China!
Speaking to DNA on the sidelines of the recent Oppo F1 launch event in Jakarta, media engagement officer Aryo Meidianto said that Oppo is trying...
Beijing Dentsu names new CEO
Akimasa Baba will take on the role of CEO Beijing Dentsu. He will use wide ranging expertise and experience from his time at Dentsu Inc. and...
How online skincare company DermStore uses content as customer service
For online skincare company DermStore, its recent rebranding set out two goals: bring new customers in, and make them come back. The core focus of...
A Chinese Vlogger Just Sold an Ad Slot For $3.4 Million
This week, China’s media regulator censored an internet star who makes satirical video commentaries, ordering her to cut the swear words out of her monologues....
