German Programmatic View: Turn’s Oliver Weiss Gives Some Insight On The Local Data-Driven Ad Market
The third Ad Trader Conference is now only weeks away. This year’s event in Berlin on April 18 will focus primarily on how the key...
Tagged: media
The Trouble With Social Media Monitoring in Asia
What works in the U.S. doesn’t always work in Asia. Consider these three factors. Source: ClickZ Asia
Mercedes-Benz’ fake YouTube video
Singapore – In a bid to promote its new A-Class model, Mercedes-Benz launched a social media campaign, using a fake YouTube video to illustrate the...
Is Your Favorite Brand a Social Media Power Player?
The steady rise of social media has every company reconsidering marketing strategies and how they sell their products or services. As a result, global consulting...
Are You Annoying People on Twitter?
Do you have a business, an app, or some other product or service you’re trying to promote across social media channels like Twitter? If so,...
Andrex appoints smp to run Andrex Washlets experiential campaign
Andrex has appointed creative marketing agency smp tp run its experiental campaign for Andrex Washlets. The campaign comprised a multi-sensory stand, which includes a water...
Desperately Seeking a Digital Media Model
Todd Sawicki of Zemanta, and David Parker of McCann Worldwide share concerns over banner ads and talent. Via digiday,com
The Drum daily jobs round-up: TBWA Manchester, RAR, Hall and Partners, Castle Galleries, The Little Black Book Agency
An account manager job is available with TBWA Manchester. The agency is looking to hire an individual with an agency background with strong strategic skills...
Future of Digital Marketing Malaysia 2013
The next will be the now in about 18 months. Digital marketing moves faster than any other market on earth. That makes peering into the...
Havas Media wins Wonder Cement account
India – Havas Media has won the media mandate for media duties for Wonder Cement in a multi-agency pitch including key industry players. Source: Marketing...
Boost Your Brand by Connecting TV and Online Media…
Boost Your Brand by Connecting TV and Online Media Plans lnkd.in/GW_999
Case Study: Jebsen Group Makes Social Media a Priority
Four ways that a B2B organization representing 200 brands uses social and mobile for communications. Source: ClickZ Asia
Coca-Cola: the ‘s’ in social media doesn’t stand for ‘sales’
According to Eric Schmidt, Coca-Cola’s senior manager of marketing strategy and insights: “We didn’t see any statistically significant relationship between our buzz and our short-term...
Three best practice tips for integrating paid search with offline campaigns
Although marketing activity through paid search has become more important, this does not mean that above the line marketing campaigns are less important. On the...
AdTrader Conference Set for Berlin on April 18
The Adtrader Conference is now in its third year. After two successful events in Hamburg in 2011 and 2012 we are taking the show for...
Rand Fishkin: how CEOs can be great marketers
Set the mission, vision and strategy. This is central to the CEO’s role and something nobody else should be doing, otherwise the CEO is abdicating...
