Discrepancies: The Stuff Of Nightmares For Ad Ops
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Sudha Reddy,...
Tagged: media
Going Undercover to Bust Ad Fraud
There is much being done to mitigate the risk of fraud in the digital advertising industry. However, argues Asaf Greiner (pictured below), founder and CEO, Protected...
Mind The Gap Between Buyer Intent And Publisher Inventory
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister,...
Retailers Are Entering The Ad Tech Mix; The AT&T-Time Warner Merger Is Bad For Publishers
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ecommerce As Media Retailers are rushing headlong into ad tech. The fresh acquisitions of...
Greg Brown appointed President of Amplifi, ANZ
Amplifi, the strategic media investment and partnerships division of Dentsu Aegis Network, has appointed Greg Brown as President, Australia and New Zealand. Mr Brown joined Dentsu...
AT&T To Acquire Time Warner, Becoming Latest Media Giant With Cross-Device Mojo
AdExchanger | By Kelly Liyakasa, Sarah Sluis and Allison Schiff Update: AT&T has reached a deal to acquire Time Warner for $85.4 billion. The move gives the...
MP & Silva appoints Jochen Lösch as CEO
MP & Silva has appointed Jochen Lösch as CEO. Mr Lösch has almost 20 years’ experience in leading executive positions in the international sports industry. A qualified...
Popup podcasts, which proliferated during the election, are here to stay
The 2016 presidential election will be remembered for unleashing all kinds of things on American media consumers. Pop-up news podcasts are likely to be one of...
Genesis Media Teams with GateHouse Media to Drive Video Advertising Revenue Solutions at Scale
Intelligent Outstream Video Company and Trusted, Premium Publisher to Offer Increased Political Inventory Opportunities in Key Markets During Election Season NEW YORK – Genesis Media,...
What Data Doesn’t Tell Us
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Feld Entertainment names Vizeum as media AOR for Disney on Ice
Vizeum, part of Dentsu Aegis Network, has been appointed as the media agency on record (AOR) by Feld Entertainment Disney On Ice. Vizeum successfully clinched...
OMD Australia elevates Aimee Buchanan to CEO role
OMD has promoted Aimee Buchanan to Chief Executive Officer, OMD Australia. The announcement follows the promotion of Peter Horgan to CEO of Omnicom Media Group, Australia...
ad:tech Brings Startup World Cup to New York for U.S. Inaugural Show
NEW YORK – Startup World Cup is partnering with ad:tech, the original industry authority for advertising, marketing and media technology, to host its first ever...
Isobar hires new Head of Strategy & Planning in China
Isobar China Group, part of Dentsu Aegis Network, has appointed Lin Liu as Head of Strategy & Planning of Isobar China, with immediate effect. In this...
SAP: If You Acquire Just To Fill A Tech Gap, You Become A Commodity
AdExchanger | When SAP first dove into ad tech, it was under the guise of a standalone incubator – an “intrapreneurship,” as the company calls it...
Emerald Media invests USD 50 mn in OTT platform YuppTV
Emerald Media, a Pan-Asian platform established by global investment firm KKR for investing in the media and entertainment sector today announced that it has acquired...
