New Stan Lee Superhero Comes to Fledgling ‘Angry Birds’ Video Network
Rovio will be selling video ads against the ToonsTV shows, which like “Angry Birds Toons” will be initially available within Rovio apps and on Samsung...
Tagged: media
The Rise Of The Client Trading Desk, And Its Knock-On Effect
With all the Wall Street fantasy IPOs happening at the minute, it’s often easy to forget the fundamentals of our business. Display budget is very...
The Rise of the Client Trading Desk & its Knock-On Effect
With all the Wall Street fantasy IPOs happening at the minute, it’s often easy to forget the fundamentals of our business. Display budget is very...
Brandscreen and Innity partner
Regional – Ad network Innity, Brandscreen and Japanese supply side platform YieldOne have partnered, in a move that sees further consolidation in the digital media...
The Advertising Industry Has a Big Crush on Big Data
Our coverage of Advertising Week is brought to you by Dstillery, the former Media6Degrees. Dstillery is at the forefront of advertising technology, pioneering new ways...
Do We Still Need Third-Party Ad Servers?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Millennial Measurement; New IAB Video Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Millennial Measurement Millennial Media and Placed are teaming up to bring measurement tools to...
Microsoft Doubles Down on Surface Marketing Despite $900 Million Write-down
Undeterred by a massive write-down of its first generation of tablets, Microsoft will aggressively market its updated line of Surface devices after working to address...
Intel’s Secret to Seeding HTML 5: Pick Up Design Tab for Multimedia Features
Scroll through Rolling Stone’s digital feature “The Geeks on the Front Lines,” and your point of view zooms into a computer screen and onto a...
15 Surprising Stats About Online and Mobile Retail
As retailers well know, purchases don’t begin and end with a customer’s single click. The buyer’s path to purchase often involves several online – and,...
Casale Media’s Index Launches First Online Resource to Openly Share Programmatic Data Insights
Website Provides a Real-Time View into the Programmatic Advertising Marketplace Activity Taking Place through Index TORONTO – Index Exchange, a fully customizable exchange technology and premium...
An Agency And Ad Tech Lesson In Mutualism
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
At Dmexco, Panelists Talk Market Consolidation And Attribution Trends
This year’s Dmexco conference in Cologne, Germany, has drawn roughly 26,000 attendees, vendors and other visitors. Yesterday they streamed into the standing-room-only Congress Hall to...
Early adopters give smart TV’s the “Thumbs Down”
According to consulting firm Strategy Analytics, early adopters of Smart TV’s have given them the “Thumbs Down” as viewers prefer to use tablets and Smartphones...
Media Agency Leader April Weeks Joins Centro as VP of Regional Media Operations
Weeks to Drive Media Operations for Centro’s Nine Offices in Southern U.S. Dallas, TX – Centro (www.centro.net), a provider of software and services for modern...
4 Questions To Help You Outsmart Black Box Providers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
