VAST 4.0: Revenue, Transparency and UX For Publishers And Advertisers
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Frank Sinton,...
Tagged: media plan
GroupM Solution LIVE Panel Connects To WPP Data Assets
AdExchanger | Beginning Monday, GroupM will offer a solution called LIVE Panel, designed to connect WPP’s data assets (mostly those owned by Kantar and the...
Mobile Will Dominate New Advertising Dollars Through 2018
AdExchanger | Mobile ad revenue will grow 128% by 2018, accounting for 92% of new global advertising dollars, according to the global ad spend forecast...
Ad Tech Must Cure Its Metric Vertigo
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Addressable TV Offers Lots Of Promise – And Its Fair Share Of Obstacles
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jennifer Pelino,...
Madhulika Sikka Leaves Mic After Brief Stint as Executive Editor
Madhulika Sikka, the former NPR News executive editor who joined the digital media startup Mic in September 2015, has left the company, a spokeswoman confirmed...
Brands Need To Focus On The Customer Journey, Not The Destination
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
IAB Promotes Chris Glushko to Vice President of Marketing
New Role Builds On Glushko’s Wide-Ranging Experience in Digital Media & Marketing NEW YORK – The Interactive Advertising Bureau (IAB) announced the promotion of Chris...
The Coming Inventory Supply Crunch
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Beer, Diapers And The Programmatic TV Challenge
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Pete Doe,...
Publicis Reorg; FCC Hints At Stricter Privacy Regulation
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Agency Quake Publicis reorged its media agencies, shrinking the number of companies...
Hear From Andy Cohen, Ev Williams, Jill Cress and More at the Ad Age Digital Conference
How are the best brands and smartest marketers coping with the seismic, digitally-driven changes rocking advertising? How are industry innovators realigning to meet consumers where...
Rapt Media Study Finds Content Creators Are Investing in the Wrong Technology
Marketers Continue to Rely on Distribution Technology to Drive Personalization Instead of Focusing on Better Content Creation Tech BOULDER, Colo. – Rapt Media, a leader...
ANA Masters Of Media: Are Marketers Missing The Forest For The Trees?
AdExchanger | Marketers love data, but there are still ways it can fail them. Marketers need to push themselves and their agencies to be accountable...
Publishers Pay The Facebook Measurement Toll; Place-Based Marketing Draws Government Concern
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pub Crawl Some publishers that have embraced Facebook Instant Articles are now...
Instagram Celebrities Are Behind the Modern Corset Boom
Kim Kardashian is always waist training, according to her Instagram. In a May 2015 selfie, she wore an undershirt, black leggings and a tight black...
