Rovi’s $1.1B TiVo Acquisition Is About Discovery And Addressability
AdExchanger | With additional reporting by Kelly Liyakasa. Rovi Corp., a maker of cloud-based analytics technology for TV and media companies, revealed Friday it would...
Tagged: media plan
Experian Launches New Audience Management Platform
Experian has just unveiled a new audience-management platform that will ostensibly “change the way the advertising industry buys and measures media.” According to a statement...
Header Bidding: Not Just For Publishers’ Benefit
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Should Gender Equality in Ad Tech Be a Discussion Topic at ATS London?
Over the last few weeks, the ExchangeWire team have been drawing up the agenda for this year’s ATS London. One of the topics up for...
Where’s A Publisher’s Place In Our ‘Content Everywhere’ World?
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz,...
WPP’s GroupM Wins Big; Brian O’Kelley Says "Programmatic Is Dead"
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Media Biz Booming For WPP WPP’s GroupM media arm won $854 million...
How Turner Is Translating Social Data Into Shareable Content
AdExchanger | While early social analytics tools measured likes, shares and sentiment, they didn’t capture total consumer engagement with brand or publisher content. It’s a...
The Catch-22 Of Ad Fraud And Verification
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
How Vox Media’s New Gadget Blog Circuit Breaker Will Earn Revenue
On Monday, Vox Media tech and culture site The Verge announced the introduction of a gadget blog called Circuit Breaker, which the company said will...
Videa Boosts Programmatic TV Scale with Sell- and Buy-Side Partners
Inks New Deals with: Television Station Groups Raycom and the E.W. Scripps Company, DSPs TubeMogul, The Trade Desk and VideoAmp and Media Tech Company 4C...
Oppo aims to be No 2 in Indonesia, its biggest market outside China!
Speaking to DNA on the sidelines of the recent Oppo F1 launch event in Jakarta, media engagement officer Aryo Meidianto said that Oppo is trying...
A Chinese Vlogger Just Sold an Ad Slot For $3.4 Million
This week, China’s media regulator censored an internet star who makes satirical video commentaries, ordering her to cut the swear words out of her monologues....
Publishers: Weigh The Risks Of Platform Content Distribution
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler,...
Artificial Intelligence Helps Advertisers Be More Compassionate
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Canada Goose Wants Shoppers to Know It’s More Than Just Parkas
The brand plans to market the film, which links together a series of Mr. Zahab’s photographs, through social media channels. The new effort is the...
Will Google’s New Meta Ad Exchange Be Named ‘Monopoly’?
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Chris Cummings,...
