Apps Are The New Television (According To Apps)
AdExchanger | The “one-size-fits-all marketing epitomized by the TV upfronts is out of step with the way people consume media in the market today,” said...
Tagged: media plan
Omnicom Q2: Fraud Slows Digital Growth, Fallout From ANA Report Looms
AdExchanger | Advertisers’ concerns around viewability and fraud are slowing down spend on digital advertising, said Daryl Simm, chairman and CEO of Omnicom Media Group...
Goodway Group Launches Anti-Fraud Initiative; Achieves Sub-1% Fraud Measurement
Initiative follows a comprehensive review of invalid traffic and user anomalies Philadelphia, PA – Goodway Group, a managed services programmatic media firm serving hundreds of...
Warner Brothers Says Creative And Performance Need To Come Together
AdExchanger | Marketing a major motion picture is a complex affair for all stakeholders involved, including the studio’s internal teams, media agencies and relationships with...
IRS Takes Facebook to Court, Showing Tougher Stance on IP-Driven Companies
Signaling a shift in enforcement tactics against big companies that make money from intellectual property, federal tax officials have sought a court order demanding internal...
For Publishers, Header Bidding Discrepancies Can Outweigh Revenue Lift
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran,...
Data ‘Wildcatting’
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
iHeartMedia Puts Music Fans At The Center Of Its Campaigns
AdExchanger | IHeartMedia relies heavily on listeners to inform its online marketing efforts. When advertising its stations, the digital audio giant has found its biggest...
A Call To Mobile Browsers
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Conversion Logic Provides Detailed Performance Insights for Marvel Future Fight TV Campaign
Mobile Game Downloads Driven by Netmarble’s First US TV Ads Exceed Expectations for Top-Selling Global Developer and Publisher LOS ANGELES – Conversion Logic, the media industry’s...
Uber Drivers Ready to Test Drive Pandora’s Five-Star Listening Experience
This week, Pandora announced it’s changing the way people enjoy music in their cars by partnering with Uber. A match made in music heaven, Pandora...
Post-Brexit: London Won’t Lose Its Advertising Throne, But May Face Talent Drain
AdExchanger | If the UK follows through with its decision to leave the European Union, industry experts say London won’t lose its throne as the...
Bounce Exchange Buys GoChime Social Marketing Tech And B2B Roster
AdExchanger | Bounce Exchange, a behavioral marketing provider, has acquired B2B social media marketing startup GoChime, Bounce announced on Tuesday. Terms of the deal were...
Ideate Media out to fill a ‘huge gaping hole,’ with the help of Douglas Adams
After three years of behind-the-scenes building, Malaysian company Ideate Media is ready to take the local creative content scene to the big stage of international...
Comment on FT’s website goes viral after Brexit vote
The British people plunged the world into a sea of uncertainty after it voted to leave the European Union in a startling result that has...
How The Industry Can Make Advertising Faster – Now
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jarrod Dicker,...
