Digital recruitment firm Ultimate Asset sets shop in Singapore
Digital recruitment agency Ultimate Asset, based in the UK, has kicked off operations in Singapore. Company officials inform that the development comes on the back...
Tagged: media buy
Godfather’s Pizza Makes FBX Offers Consumers Can’t Refuse
A co-op of 26 Godfather’s Pizza franchises drove online sales at a rate of six times their media spend through FBX. Working on behalf of...
There’s a push to make photoshopped models in ads illegal
In 2011, British member of parliament Jo Swinson ordered Lancôme to take down London billboard ads featuring Photoshopped images of famous women — Julia Roberts...
MaGIC CEO: I’m not about fluff or hype
In her third day on the job, MaGIC’s CEO Cheryl Yeoh meets entrepreneurs and the media, including DNA founder Karamjit Singh who had a quick...
Landing Pages Still Playing a Vital Role In Online Marketing
Over the years a variety of strategies, tactics, and tools have come and gone in the world of online marketing. However, one tool that continues...
Nissan to startups: Work for the money
So many startups have started down the same path toward success that they’ve hewn their own clichéd American success story: Work in a garage, shared...
Why do journalists hate new journalism startups?
A flurry of journalists have been launching news sites lately, each with a formidable amount of hype, but rather than applaud this as a golden...
MRC Standards Are Only A Starting Point For Viewability
When the Media Ratings Council (MRC) last week lifted its advisory against buying and selling display ads based on viewability, it marked a milestone in...
Monitise:Helping Banks become “Media Channels”
One thing is certain about the world of mobile commerce and marketing – companies need to be able to adapt quickly and exploit new opportunities...
How Three Targeting Tools Can Drive Mobile RTB Adoption
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Mobile Myths That Drive Publishers Onto The Ledge
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Steve Goldberg, digital practice lead...
‘In-House’ Media Progression Underpins Comcast AdDelivery, Adstream Alliance
Comcast AdDelivery on Tuesday struck a deal with digital ad distribution company Adstream to expand global video ad delivery efforts. The deal essentially fulfills each...
VML Qais named digital AOR for adidas Indonesia
adidas Indonesia has appointed VML Qais as its digital agency of record. VML Qais Indonesia, part of Y&R Group Indonesia, is tasked with leading, consolidating...
Zample: Increasing Relevance by Listening
One of the top objectives of advertisers has always been to increase the relevance of a particular ad to the specific consumer who is receiving...
Vox.com Aims to Bring Context to News With ‘Card Stacks’
Vox Media, home of The Verge, SB Nation and Polygon, made its name catering to niches like tech, sports and gaming. But now it wants...
