Maxus APAC appoints Anita Munro as Head of Trading
Maxus Asia-Pacific, has appointed Anita Munro as Maxus Asia Pacific Head of Trading. Munro replaces Nathan Cook, the former Maxus APAC Head of Trading moves...
Tagged: media buy
Ad Targeting Is Failing Users
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
‘You might as well get going’: Late newsroom start times have gone the way of drink carts and private offices
Staffers of The Boston Globe learned last week that as part of a newsroom reinvention, most of them would be expected to start work at 9 a.m. The...
Carat wins Standard Chartered’s global media planning & buying mandate
Carat, part of Dentsu Aegis Network, has won the Global remit for media strategy, planning and buying for Standard Chartered Bank, led out of Singapore...
Publishers Must Think Locally When Expanding Globally
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Kumaran Ramanathan,...
M&A 2016: Buyers Cross Boundaries As Ad Tech Grows Up (A Little)
AdExchanger | Despite predictions that winter is coming to ad tech, deal activity for the ad tech, mar tech and digital media sectors was tentatively...
Data-Driven Political Spending: A Sea Change Or Tidal Wave?
AdExchanger | In a bizarre, unruly year for political advertising, an analysis of 2016 campaign, party and super PAC spending does reveal one consistent theme:...
Elf On The Shelf: 2016 Ad Tech Edition
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Brother Of JonBent Ramsey Files Defamation Suit Against CBS
The brother of JonBent Ramsey is suing CBS and a slew of others for at least $750 million, claiming he was defamed after the network...
New Years Resolution For Publishers: Ditch The Q4 Craziness
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Allison Mezzafonte,...
Bigger Isn’t Always Better: See Brands’ 5 Most Engaging Twitter Posts of 2016
As video marketing continues its march on social media, it’s no suprise that four of the five most engaging posts on Twitter this year are...
Snapchat Acquihires The Flite Team; Alternative Funding Sources Fill The VC Gap
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snap, Take Flite Snapchat has, er, snapped up rich media ad server Flite. Recode...
Is Invalid Traffic Really A Problem In OTT?
AdExchanger | Over-the-top (OTT) television is at an inflection point. While it’s a promising way for media owners to capitalize on changing consumer consumption habits...
Sanjeev Handa is the Jury Chair for Season II of India’s Top Digital Planners
BW Businessworld and Digital Market Asia are back with the second edition of India’s Top Digital Planners to recognise professionals in media planning. The forum celebrates the...
Viewability’s Double-Edged Sword
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
As Agencies Ramp Up Advanced TV, Will Business Models Resemble TV Or Digital?
AdExchanger | Agencies are developing skills and business models around advanced TV buying, just as they once did for programmatic buying. GroupM has a dedicated...
