Integration Offers Media Buyers Expanded Access to Converged, Cross-Screen Advertising Across Digital Video and Linear TV Las Vegas – Videa, a Cox-backed supply-side platform bringing automation...
The Spanish Broadcasting System (SBS) will be the inaugural media company to trial WideOrbit’s programmatic radio beta program, released Friday. SBS is the largest publicly...
This story is part of a series on publisher coalitions and co-ops around the world. Read our earlier pieces on Pangaea and the Association of Online Publishers in the...
As the cookie weakens, brands and agencies are looking for an alternative. Cross-device seems to be the answer – but questions remain. AdExchanger examines the...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 08/04/2015
Despite the bruising defeat of Duke over Wisconsin in the NCAA men’s basketball tourney in Indiana last night, there is one bright spot in the...
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research....
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 04/04/2015
Jay Z is recruiting music’s biggest names to make his high-fidelity streaming service, Tidal, seem like a real threat to Spotify, Pandora and whatever Apple...
As India moves ahead of the World Cup frenzy and puts the defeat against Australia at the ICC Cricket World Cup 2015 semi-final behind it,...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 02/04/2015
Thinking about joining the ranks of cable cord-cutters and signing up for Sling TV? Better act fast. The companies whose channels are included in Dish...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
This story is part of a series on publisher coalitions and co-ops around the world. Read our earlier pieces on Pangaea and the Association of...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 31/03/2015
Yahoo expects Tumblr, the social network it bought in 2013 for $990 million, to pull in $100 million in revenue this year. To help it...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 28/03/2015
Typically the bigger the brand, the longer it takes them to adopt the hottest new social app. Case in point: trendy live-streaming apps Meerkat and...
Although programmatic TV executions are far from “real-time,” agencies and some of the digital DSPs have made headway as suppliers open up greater access to...
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