ICYMI: The end of the world, brought to you by the ANA
It’s the weekend, again, people. Enjoy it while you can. But before you head out for an afternoon of revelry, sit back and enjoy some...
Tagged: media buy
After The ANA Storm, Agency Trading Desks Invite Scrutiny
AdExchanger | While it’s still too early to assess the repercussions of the Association of National Advertisers’ (ANA) media transparency report issued Tuesday, industry analysts...
Frucor retains OMD as media AOR in Australia
Frucor Beverages has retained OMD as its media agency. The news comes following a six-month competitive pitch. Frucor Beverages is a foundation client from OMD’s...
Elasticiti Announces New Analytics Solutions for Media Companies
Solutions are designed to help data-driven departments answer their most pressing business questions and accelerate their analytics roadmaps by providing technical skills on an as-needed basis...
Publishers Clearing House Rises Up With Deterministic Data
AdExchanger | When people sign up for sweepstakes, they leave the right address. Publishers Clearing House’s (PCH) Liquid division was acquired in 2012 and uses...
Fractured Governance Handicaps Use Of First-Party Data
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Rovi, TiVo And The Future Of Addressability
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi,...
Breckenridge Tourism Taps Power Of Social Media Snaps
AdExchanger | Instagram envy is immensely powerful to Breckenridge Tourism, which uses local tax dollars to boost tourism in the Colorado town. Visitors’ social media...
The Art Of War In Facebook Advertising
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
One Audience, All Media: Bloomberg Media’s Biz-Focused Strategy
AdExchanger | Bloomberg Media wants to reach its target audience of affluent businesspeople wherever they happen to be over the course of the day. That...
‘I’d Watch It if I Liked It’: Why Programmatic TV is a Must from a Consumer Perspective
Programmatic TV is still a very small proportion of total TV expenditure, but it’s growing, as advertisers understand how it can help their strategies. Mauricio...
Verizon’s Go90 Isn’t Getting Traction; Facebook Offers Continuous Live Streams
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No90 Verizon’s ad-supported mobile streaming service Go90 is overhyped in the media and isn’t...
Digital Ad Pioneer Ari Bluman Passes Away, Helped WPP Navigate Tectonic Media Changes
AdExchanger | Ari Bluman, a highly-regarded digital media exec whose passion was only rivaled by his bluntness, has passed away after a long fight with...
GoBear gives media mandate to Havas Media APAC
Havas Media has been appointed as the media agency of record for comparison site GoBear in Asia Pacific following a competitive pitch. GoBear is a...
The Truth About Cross-Device Data Quality
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
The Case For A Unified Auction
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister,...
