AdExchanger | When Atlas served ads, the industry shrugged. On Friday, Facebook made the inevitable official by retiring the ad-serving component of Atlas, thereby making...
Marketing departments in the U.S. and UK should be sending up a big cheer these days. That’s because a new survey by research firm Gartner,...
Currently 71% of online retailers are not addressing consumer communication preferences, according to OpenMarket research which polled 100 US-based e-tailers. When 64% of consumers prefer...
Premium Japanese publishers will offer PMP inventory to advertisers through PubMatic’s revenue management platform, SEVEN TOKYO – PubMatic, the automation solutions company for an open...
AdExchanger | Facebook-owned Instagram hopes its platform can drive market research and shopping. On Tuesday, the company said it will let brands tag products in...
Using social data to connect with potential customers is considered standard operating procedure for marketers today. In fact, more than 50 percent of marketers in...
Partnership Offers Improved Cross-Media Comparability for TV and Digital Ad Campaigns and Enhanced Monetization Opportunities LOS GATOS, Calif. – Roku, Inc. and comScore (NASDAQ:SCOR) announced...
There is much being done to mitigate the risk of fraud in the digital advertising industry. However, argues Asaf Greiner (pictured below), founder and CEO, Protected...
Data-driven marketing company RadiumOne has signed a global partnership with Integral Ad Science (IAS). The partnership aims to measure the quality of global digital media and...
For many, keeping up with political news in 2016 is like a second full time job. Between the Clinton Wikileaks releases and the daily barrage...
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Danielle Levitas,...
From GE’s Txchnologist, Adobe’s 99U, Intel’s IQ, Unbounce’s Page Fights with their focus on video content, to Australia’s MYOB End of Financial Year hub, leading...
AdExchanger | Like the measurement industry it tracks, Forrester’s Cross-Channel Attribution Wave has evolved. Now dubbed the Marketing Measurement and Optimization Solutions Wave, Forrester noted...
AdExchanger | On Thursday – amid strengthening rumors of an IPO – Snapchat finally released its anticipated ads API to enable better automation, targeting and...
VideoAmp Utilizes Integral Ad Science Data to Achieve Guaranteed Viewability Rates of 80% or Better; VideoAmp Debuts Transparent and Granular Viewability Measurement and Optimization SANTA...
New York – Tremor Video, Inc. (NYSE: TRMR), a provider of software for video ad effectiveness, announced that Jennifer Catto has joined as Chief Marketing...
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