Moving Beyond Conversions in Digital Measurement
Consider this approach to tie your digital data to sales. Source: ClickZ Asia
Tagged: measurement
‘Looking Good is Easy, Being Good is Harder’, by Dan Robinson, Attribution Manager, Havas Media
So, we’re all pretty happy with how online measurement works. Right? Ask a digital marketer why your marketing pounds should be spent online and, among...
Save the Date: ATS London Returns September 10 2013
Save the date, ATS London 2013 is returning Tuesday September 10. ATS London 2013 signals evolution. We believe that the past three years have transformed...
German Programmatic View: Turn’s Oliver Weiss Gives Some Insight On The Local Data-Driven Ad Market
The third Ad Trader Conference is now only weeks away. This year’s event in Berlin on April 18 will focus primarily on how the key...
Last-click attribution is undermining your hard work
As a simple example we looked at a client which provides us information about the channel each conversion was attributed to. Using this data we...
JUMP New York 2013 Presentations
Presentations from Econsultancy’s JUMP New York, online and offline marketing all joined up, event on January 30, 2013. Over 7500 digital marketers attended to hear...
Accenture / Econsultancy Digital Marketing
Econsultancy is partnering with Accenture’s digital marketing practice, Accenture Interactive, to conduct a half-day interactive roundtable session which guarantees to inspire with thought provoking discussions,...
Accenture / Econsultancy Digital Marketing Roundtable
Econsultancy is partnering with Accenture’s digital marketing practice, Accenture Interactive, to conduct a half-day interactive roundtable session which guarantees to inspire with thought provoking discussions,...
WireColumn: Content & Persuasion, the Ad Tech End-Game
Ezra Pierce is co-founder at PubSquared. Advertising is about one thing: persuasion. You put an ad in front of a person, they see it, a...
Nielsen to recognize that TV viewing doesn’t always involve a TV: report
But when it comes to the measurement of content consumption, key metrics lag behind our multi-screen world. This is particularly evident in the world of...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-02-27)
Every 60 seconds in social media (infographic): http://t.co/RsfQXQFH # Facebook's New, Entirely Social Ads Will Recreate Marketing: http://t.co/kz86Vesn # comScore Releases the “2012 Mobile Future...
AdXpose and comScore: A Gamech…
AdXpose and comScore: A Gamechanger for Online Advertising Measurement: http://t.co/QwUuZiH
5 Digital Measurement Principl…
5 Digital Measurement Principles released by ANA, 4As & IAB today – read more over #mediapost http://t.co/SXbPQRk
Google introduces four new display network measurement tools
Google is rolling out a “performance bundle” for its display network, which it claims will provide “more meaningful metrics” for advertisers to judge the effectiveness...
Path-to-Conversion White Paper
Path to conversion White Paper View more documents from Adform http://www.adform.com
The toughest challenge for marketers…
In a recent marketing and media survey by Datran Media marketers was asked to address their toughest challenges in this increasingly difficult economy. Survey results showed a...
