Oracle buys data tracking firm Datalogix
Oracle has acquired data analytics firm Datalogix thus boosting its marketing technology offering. Datalogix connects offline consumer spending to digital marketing that helps marketers increase...
Tagged: measurement
All Things Old Made New Again? Email Is Top Category for More Marketing Money in 2015
It’s not going away — and it just might get better. Yes, we’re talking about email, the death of which has been fraudulently foretold for...
The Year In Native Advertising
If banner advertising has peaked, native advertising is still on its way up. Proponents of native cite better consumer engagement and higher rates for publishers....
Mobile to lead to organisational, cultural changes
While executives consider mobile as strategic, only 35 per cent of marketers said they have the budget they need to support their initiatives, according to...
Ecommerce war between product and services-based platforms
At a time when the entire Indian market is going euphoric with the ecommerce wave in the country and the growth it has seen in...
Singapore Xmas shopping surges in November
Christmas shopping in Singapore peaked in November, a month before the holiday. The fourth weekend of November accounted for the highest shopper footfall amongst top...
16 Vendors Under The Glass, As Gartner Releases First Digital Marketing Hub Quadrant
Gartner Research’s first-ever Magic Quadrant for Digital Marketing Hubs, released Wednesday, assumes that ad tech, marketing tech and CRM will naturally converge. As such, it...
Secrets of the middle funnel: Four simple steps to grow your business
This article was written by Pete LaFond, vp of marketing at TruSignal. By now, marketers are well-versed in direct response, aka bottom funnel, marketing –...
GOSF 2014: Indian e-consumer boosts online traffic by 400%
This year has been a roller coaster for Indian e-shopper as the ecommerce industry flooded the market with heavy discounts during the Diwali sales across...
Rebecca Muir to Head New ExchangeWire Research Division
ExchangeWire is launching a new research division of the company, reflecting the growing prominence of programmatic advertising among ‘mainstream marketers’, by helping them better understand...
Why big data is really about small insights
In a world of hyper-connected consumers, big data is the foundation of marketing “magic.” Marketers previously gathered this data on consumer behavior through individuals –...
UK Mobile Commerce Following U.S. Lead, Expected to Grow to $200 Billion by 2019
The ability to make purchases on-the-go via mobile is booming. In the U.S., for instance, mobile ticketing has grown like wildfire. The Massachusetts Bay Transportation...
Brilliant Basics expands Asia presence; sets shop in Singapore
Brilliant Basics (bb), a global design and digital product studio headquartered in London, has commenced its Singapore launch. The firm creates intelligent, simple-to-use digital products...
Accenture Interactive acquires Reactive to up digital capabilities
Accenture has entered into an agreement to acquire Reactive Media Pty Ltd, one of Australia’s largest independent and multi-award winning digital agencies. Reactive specializes in...
IAB Research Reveals Uptick in Mobile Usage During Commute Time in China, Providing Critical Advertising Opportunity for Marketers
Chinese Smartphone Users Interact with Mobile Ads Three Times More on a Daily Basis Than Their American Counterparts NEW YORK – A new research study...
Do You Fully Understand the Art of Engagement Marketing?
Marketo recently released a white paper entitled The 7 Principles of Engagement Marketing and, to that end, published a corresponding piece at VB about this...
