Microsoft to Acquire LinkedIn for $26.2 Billion
In what could likely be on the of biggest social media stories of 2016, Microsoft on Monday announced plans to acquire LinkedIn in a deal...
Tagged: marketing
Ruler Analytics Re-Provides What Google Analytics Won’t
Ruler Analytics, the visitor level marketing analytics and call tracking provider, has launched Ruler Re-Provided to bring back the keywords marketers can’t get elsewhere. The...
For Regulated Brands, Content Marketing Can Be A Calculated Risk
AdExchanger | Creating real-time content is a challenge for any brand – but for brands operating in highly regulated industries, it’s a potential compliance risk. There...
Growth Market: Mobile Marketers Shifting Focus to Gaming for Good Reason
With the casino industry outlook appearing more optimistic now than in recent years, it’s no surprise that the global online gambling market is also expected...
Fractured Governance Handicaps Use Of First-Party Data
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Gartner: 24 Percent More Spending on In-App Transactions Than on Upfront App Payments
According to an insightful new report from Gartner, mobile app users spend 24 percent more on in-app transactions than on upfront app payments. The findings...
The Art Of War In Facebook Advertising
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Clickky Impresses with Launch of CPI Index
Сlickky, a leading platform for mobile traffic monetization on emerging markets, has formally launched the Clickky CPI Index, which shows the current state of market...
The Influencer Perspective On Cross-Channel Marketing
AdExchanger | Social influencers and content creators, many of whom first distinguished themselves by making and distributing content on a single platform (Instagram influencers, YouTube...
Hyper Island’s Otto Ruijs on why brands should invest in talent
People are the most important asset for a company, believes Otto Ruijs, Managing Director, Hyper Island Singapore. He spoke to Digital Market Asia about why...
Week in Review: SMEs are digital laggards, but with good reason
Karamjit Singh points out that SMEs are laggards in adopting digital marketing, but they have very good reasons for being so. Even startups staffed with...
Amazon Video Direct Ready to Challenge YouTube
It was the biggest news in digital video this week — if not this year. Amazon is taking the challenge directly to YouTube and giving...
Data and Analytics Hit the C-Suite: Now Even CEOs Grabbing the Reins
Data and analytics capabilities aren’t just the concern of IT folks and professionals down a rung from the C-Suite. Now that big data has been...
IPG’s Michael Roth On Transparency, Performance Pay And Agency–Client Relationships
AdExchanger | Marketers and CFOs are struggling to speak each other’s languages, and agencies are getting drowned out amidst the noise. When a brand’s marketing...
Experian Launches New Audience Management Platform
Experian has just unveiled a new audience-management platform that will ostensibly “change the way the advertising industry buys and measures media.” According to a statement...
Should Gender Equality in Ad Tech Be a Discussion Topic at ATS London?
Over the last few weeks, the ExchangeWire team have been drawing up the agenda for this year’s ATS London. One of the topics up for...
