Twitter Co-Founder at Work on New Mobile Startup
Twitter co-founder Biz Stone is purportedly working on a new mobile-centric startup. According to AllThingsD, the new company is called Jelly. Why? That’s anyone’s guess...
Tagged: marketing
IPG to expand its RTB platform in Hong Kong
Hong Kong – IPG Mediabrands will open up its real-time bidding service to all Hong Kong clients from April, following a soft launch earlier this...
Mercedes-Benz’s "breakout" YouTube video
Singapore – Mercedes-Benz launched a campaign for its A-Class model, using a special YouTube video that shows the car “crashing” the screen to illustrate the...
Asia City gets big boost for tablet platform
Hong Kong – Flight Centre signs a 52-issue deal with HK Magazine to reach its audience via tablet platforms. Source: Marketing Interactive
Profero moves global CEO role to Asia
Regional – In what could be a sign of things to come for global ad networks, one of the world’s largest independent digital agencies has...
Facebook Brings Ad Targeting To Newsfeed
Facebook has announced the expansion of the advertising system enabling marketers to tailor messages to users of the popular social network based on their browsing...
PayAnywhere Ready for The Day When Cash is ‘Obsolete’
The team at PayAnywhere is in good shape for when that big day finally arrives – the day when cash is something our grandchildren may...
How to Develop a Multilingual Content Marketing Strategy
Coca-Cola is a good example of adapting a global brand for a country-specific audience. Source: ClickZ Asia
JCDecaux pushes NFC mobile offering
Hong Kong – SONY Xperia Z and Nicotinell latest brands to sign up to JCDecaux Transport’s interactive mobile package. Source: Marketing Interactive
Focus on Small Data to Succeed in Big Data Chaos
Big data in social marketing is misplaced. Here’s why. Source: ClickZ Asia
Is Your Favorite Brand a Social Media Power Player?
The steady rise of social media has every company reconsidering marketing strategies and how they sell their products or services. As a result, global consulting...
Are You Annoying People on Twitter?
Do you have a business, an app, or some other product or service you’re trying to promote across social media channels like Twitter? If so,...
TVB plots new course for its digital future
Hong Kong – Six years ago, TVB set out to rally its global audience under the one TVB.com platform, but recent alliances suggest its strategy...
Forrester: eCommerce to Hit $370 Billion in US by 2017
Fueled by the unbridled adoption of smartphones and tablets among U.S. consumers, eCommerce sales are on pace to grow at a significant annual rate through...
Apple Launches ‘In-App Purchases’ Label
With the freemium application style surging in popularity among iOS app developers, the deployment of in-app purchase opportunities has increased just as quickly. As a...
Jim Beam set to launch first national TV ad
Jim Beam has announced that it is set to launch its first national TV ad as part on a £9m investment. Maxxium UK has revealed...
