Who Are The Most Loyal Smartphone Owners?
Marketers understand the power of brand loyalty. When a company is fortunate enough to win the hearts and minds of consumers, the money follows and...
Tagged: marketing
Save the Date: ATS London Returns September 10 2013
Save the date, ATS London 2013 is returning Tuesday September 10. ATS London 2013 signals evolution. We believe that the past three years have transformed...
Q&A with Kinetic ONE: Video Content Marketing Opportunities in China
While video advertising such as pre-roll ad buys is common in the country, one start-up has focused on creating a social video platform that builds...
Samsonite hands JWT regional duties
Hong Kong – The agency now handles advertising for Samsonite’s newly acquired lines, Hartmann and High Sierra, on top of Samsonite and American Tourister. Source:...
Roadshow debuts programme for SMEs
Hong Kong – The bus entertainment branch invested several millions in a new show that looks at the commercial sides of cities beyond Hong Kong....
It’s Time for Twitter to Get Serious
Following this week’s embarrassing hack attack on AP’s Twitter account, security analysts are calling for Twitter to get serious on user accounts that serve exceptionally...
Here’s What’s Happening in mHealth Today
Here are some of the top stories in mobile health that we’ve been monitoring this week on our sister site mHealthWatch. Infographic: How Are Patients...
Digital push to promote public participation
Hong Kong – Government-based online platform to serve as a hub for cultural, sport and recreational activities to promote vibrancy and diversity in the city....
Coca-Cola turns strangers into friends
Shanghai — The soft drink company develops new art and digital campaign that brings strangers together. Source: Marketing Interactive
Field of Marketing Dreams
Here are some stats on baseball fans digital marketers might be interested in knowing. Presented by eXponential. Via digiday,com
DirecTV Bringing Voice Search to Mobile Apps
With so many channels and programs to sift through today, holding the traditional TV remote has become a protracted experience for many viewers who enjoy...
Apple: Your Settlement Check is in the Mail
The check is in the mail. That’s the message from Apple this week as the Cupertino, California-based iDevice maker begins distributing settlement checks to iPhone...
Tribal DDB adds Anmum to its portfolio
Malaysia – Tribal DDB Malaysia has been tasked with developing digital communications for Fonterra’s three main products, following a regional win for the group. Source:...
Globe Tattoo honors Social Media talent
Philippines – Globe Tattoo, the mobile and wireless internet brand of Globe Telecoms, has opened nominations for this year’s Tatt Awards. Source: Marketing Interactive
TribalDDB adds Anmum to its portfolio
Malaysia – TribalDDB Malaysia has been tasked with developing digital communications for Fonterra’s four main products, following a regional win for the group. Source: Marketing...
Brands Get Nervous About Data Ownership
As data becomes the new marketing currency, brands are beginning to ask questions about who is using theirs and for what purposes. Via digiday,com
