An MVP Can Score Programmatic Payback
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Tagged: marketing
Beware Of Publishers’ Walled Gardens
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by John...
Apple is Ready to Show The World What’s Next in Mobile
Apple made it official yesterday, confirming months of speculation that the tech giant will show the world what’s next for iOS, Mac, and more on...
Not Taking Programmatic In-House Is Short-sighted
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Tom...
Mozilla Offers $33 Smartphone for India Market
Mozilla Corp. began offering its first low-cost smartphone in India today for 1,999 rupees ($33), in a bid to build market share for its open...
‘Tough Season 2′: Lenovo, the Onion defend a fantasy football crown
Lenovo is out to defend its championship title and it’s tapped Onion Labs to lead the charge upfield. The PC brand has teamed up with...
Get a Hands On Education at Ad Age Data Conference 2014
The advertising industry has data coursing through its veins, but too often discussions about “big data,” “data-driven marketing” or “data analytics” stay on the surface...
Marketing Operations and Technology Summit
Wednesday, October 22, 2014 – Friday, October 24, 2014 Via Admonsters
Mercedes-Benz Experiments – Can Science Sell Cars!?
What do cool science tricks have to do with the Mercedes C-Class? Admittedly nothing. The real point, and why the videos below make effective advertisements,...
Samsung’s Newest Smart-Home Weapon Talks Marketing Strategy
Startup SmartThings is on a mission to make homes smarter — and now it has Samsung Electronics’ massive marketing budget behind it. On Thursday, Samsung...
Mobile Marketers Getting Pushy with UK Consumers… and its Paying Off
If you’re a mobile marketer in the United Kingdom, the recent data by the Direct Marketing Association UK should put a smile on your face....
The Keys to QR Code Marketing
QR Codes have been a piece of the mobile marketing world for quite awhile, and we have reported on them extensively over the years. Now...
Why Place And Context Are Crucial For Understanding Consumer Behavior
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Hey, Smartphone: Are You Stalking Me? I Mean Seriously, Are You?
Apparently, smartphone users aren’t fans of in-store tracking. Seriously. It’s as if a grand chorus is rising up with one voice to say, “Are you...
Consumers Need The Inside Track On Privacy
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lisa...
YouTube Effort Boosts Awareness, But What About Ad Sales?
Four months ago YouTube launched a marketing blitz to make audiences and advertisers more aware of its homegrown talent. So how has the campaign worked...
