Combined Company Will Offer Comprehensive Technology for Omnichannel and Email Marketing BRUSSELS AND REDWOOD CITY – Selligent, Europe’s rapidly growing marketing automation and data management...
A holistic view of consumer experiences across devices will be the key to success this holiday season. That’s the view of the Mobile Marketing Association...
Here’s a story that strikes a different chord. While all the forecasts have shown mobile as the high growth nirvana in the marketplace, some researchers...
AdExchanger | Putting the “A” in MAU or DAU is about a lot more than enabling users to rack up a bunch of points –...
AdExchanger | Mergers and acquisitions (M&A) are thriving in the red-hot technology industry, particularly in the United States, according to a spate of research reports...
New report examines what contextual marketing means and the challenges for marketers Contextual marketing is viewed as the next step in the evolution of digital...
AdExchanger | Online shopping site Gilt Groupe has social on the mind, searching for ways to grab prospects off Facebook, Twitter, Instagram, Pinterest and even...
AdExchanger | Origami Logic revealed Tuesday it had received $25 million in Series C funds, which it will use to more than double its teams...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
While the majority of U.S. small- and medium-sized businesses don’t have a mobile-optimized website, the odds are getting better every quarter. “Among the group of...
Amobee Among Facebook® Marketing Partners With Initial Access to Instagram Ads API SINGAPORE and FOSTER CITY, CA – Amobee, a leading global marketing technology company,...
Gmail is making it easier for users to rid their inboxes of annoying spammers, trolls and newsletters. Today, Google announced that it’s adding a “Block” button that funnels annoying messages from...
AdExchanger | As agencies face increasing pressure to produce more content with shrinking budgets, some are streamlining production with in-house capabilities. At least, that’s what...
AdExchanger | The marketing clouds were heavy with ad tech this week. On Wednesday, Adobe uncorked its self-serve programmatic platform. On Thursday, MediaMath and Oracle...
ExchangeWire Research has partnered with Equinix to investigate marketers’ and publishers’ perceptions of ad fraud in different markets. The research aims to investigate the perceived...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
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