Urban Outfitters Is Dressed For Mobile Success
Urban Outfitters’ target customers might be married to their phones – but it’s more of an open relationship than one might think. “The attention deficit disorder...
Tagged: marketing news
Adobe Q4: Record Marketing Cloud Revenues Due To Bookings, Transaction Sizes
Adobe Systems posted strong growth in its fiscal year ($4.15 billion in annual revenue). Adobe Marketing Cloud also did well in terms of revenue, bookings and customer...
Answers.com CEO On Building Content, Commerce Credo Out Of Q&As
Answers.com, a knowledge resource site, has evolved from a basic wiki to a publisher and marketing tech provider. “We’ve made a lot of positive changes...
Why the beacon revolution has been postponed
Tim Dunn is the director of mobile and strategy at Isobar US This was supposed to have been the year when the beacon invaded Main St.,...
Does Size Matter? Time to Demystify the Data Dilemma
When it comes to the data that helps brands and marketers understand what impacts their actions have in the marketplace, does size matter? Citing insightful...
Accenture to Acquire Reactive, Heating Up Consultant Battle For Marketer Dollars
Accenture has entered into an agreement to acquire Reactive, an independent Australian ad agency and winner of Ad Age’s Small Agency Award for digital campaign...
eXelate to Accelerate Marketing With New CMO
Leader in Data-Driven Marketing Solutions Taps Julie Ginches, SaaS Marketing Maverick and Advertising & Technology Pioneer NEW YORK, NY – eXelate, the leading independent data...
Black Friday arrives in Britain, and Brits are bemused
Brits have begrudgingly come to accept that Black Friday is probably here to stay in the U.K. Ever since Amazon.co.uk brought the event to the...
Do You Fully Understand the Art of Engagement Marketing?
Marketo recently released a white paper entitled The 7 Principles of Engagement Marketing and, to that end, published a corresponding piece at VB about this...
The Future of Buying ‘TV’ Everywhere – What Does That Mean?
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Joanna O’Connell, Director of Research,...
How Online Data Will Remake Offline Marketing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
AdMedia Partners Advises Olson in Its Acquisition by ICF International
M&A firm advises digital marketing solutions provider in its sale to services and tech consultancy NEW YORK – M&A advisory firm AdMedia Partners, Inc. is...
AIG’s Travel Division Talks About Its IgnitionOne Journey
When it comes to performance metrics, AIG’s online marketing chief Daniel Loebl isn’t joking around. “In my work, we don’t have soft metrics,” said Loebl,...
‘Tis the Season to be Mobile: Criteo Unveils US Holiday Online Shopping Behavior Insights
Data Released by Criteo Highlights Timing is Critical to Capture Holiday Season Sales; Mobile Devices Will Play a Major Role in Consumer Purchase Behavior New...
It’s Beginning to Look A Lot Like (Many UK Retailers Aren’t Ready for) Christmas
Christmas comes once a year — and always on the same date — but a third of UK online retailers may need to be gifted...
After $250M Injection, Campaign Monitor Gets Acquisitive
Watch out, Constant Contact and SurveyMonkey. A 10-year-old email marketing platform from down under is moving in. A few months after raising $250 million from...
