Social media central to Sony’s FIFA World Cup strategy
As the countdown to the FIFA World Cup 2014 begins, Sony is gearing up to make the most of its global sponsorship of the mega...
Tagged: live
Data pick of the day: 68% will be watching World Cup
With just a month to go, the countdown for FIFA World Cup has begun. As a sign of just how big the event’s reach will...
Tackling The Issue Of Infringing Copyright In A Digital Age
Nick Stringer, IAB UK, director of regulatory affairs, asks how can the UK digital advertising industry limit the risk of brand advertising on infringing copyright...
How publishers navigate the ethics of live events
As print advertising dries up, many media companies are finding live events to be a welcome revenue source. Events can help connect advertisers with target...
Iconic Indian superstar Rajinikanth makes a social media debut
One of India’s most influential superstars, Rajinikanth, makes his much awaited debut on social media through Twitter today. This marks the star’s debut in the...
Is wearable tech redefining real time marketing?
‘Google glass is here’ – screamed an email to me from a colleague. And then what followed was even more surprising – a one day...
Mindshare ‘Loops’ adaptive mktg to paid media
Mindshare is revisiting the role that live data feeds can play in media strategy and decision making. In an attempt to enable marketers to make...
LBC uses online to ‘Move it for Manny’
LBC Express, a Philippines based cargo and courier services company, has concluded the campaign rallying online support for Filipino boxer Manny Pacquiao, who recently won...
There’s a push to make photoshopped models in ads illegal
In 2011, British member of parliament Jo Swinson ordered Lancôme to take down London billboard ads featuring Photoshopped images of famous women — Julia Roberts...
Epicurious Partners With inMarket to Use In-Store Tracking Beacons
Cond Nast’s 19-year-old recipe warehouse Epicurious is the latest company to join food purveyors such as McCormick in tapping tech firm inMarket’s expanding network of...
Why do journalists hate new journalism startups?
A flurry of journalists have been launching news sites lately, each with a formidable amount of hype, but rather than applaud this as a golden...
Why KFC’s new menu is creating a lot of buzz in China?
When a fast food service restaurant launches a new menu in China, it is wise to test a few items on the new in select...
Why remarketing joined mobile & social in Komli’s focus areas
The seven-year old Komli made quite an announcement last month, when it decided to enter the remarketing DSP (demand side platform) space that puts it...
Former Gawker editor to take Rob Ford approach to local news
Former Gawker editor A.J. Daulerio has just become the latest entrepreneur-journalist. He will be launching a local news site called Ratter scheduled to go live...
Edward Snowden’s Words Still Looming Large Over SXSW
In an extremely rare public talk (via the web, of course) Edward Snowden, the infamous NSA leaker and current fugitive from the United States, told...
13 Million Social Media Conversations Show What Consumers Think about Mobile Payments
From “Why Mobile Payments” to Which One, Consumer “Adopters” Are Driving Merchant Acceptance According to the Second Annual MasterCard Study Mobile World Congress 2014 PURCHASE,...
