iOS 7 Arrives: What You Need to Know Before Upgrading
With Apple releasing iOS 7 today, millions of iDevice owners will be making the upgrade to Apple’s most advanced mobile operating system to date. As...
Tagged: iphone
Watch the Harsh Anti-iPhone Ad That Microsoft Pulled
On Friday, Microsoft posted a video on YouTube — apparently part of a series of pro-Windows Phone, anti-iPhone parodies — titled “A fly on the...
GSMA Seeking Entries for 19th Annual Global Mobile Awards
Overshadowed on Tuesday by headlines from Apple and the new iPhone 5S and iPhone 5C, GSMA had an announcement too on that occasion. The GSMA...
Android vs iPhone: The State of Mobile Commerce
Google’s Android mobile operating system passed Apple’s iOS in market share more than a year ago. But a new study of e-commerce transactions shows there...
Apple Takes a Hump Day Thumping on Wall Street
Shares of Apple are in free-fall today on Wall Street as investors continue to react negatively to Apple’s iPhone announcement. While the tech world is...
Samsung Tries to Capitalize on iPhone Frenzy with Ads on Apple Coverage
Tech news sites on Tuesday were awash with coverage of Apple’s latest iPhone announcement — and with ads from Apple rival Samsung. As Apple’s foremost...
Must Read: Twitter’s New Mobile Advantage
The ad world is still trying to figure exactly why Twitter forked out $300 million for mobile ad exchange MoPub, but former Facebook Exchange product...
New iPhones: How Much Are They and When Do They Launch?
Apple on Tuesday officially raised the curtain on two new iPhone. And by the end of next week, the iPhone 5S and iPhone 5C could...
Apple Debuts Touch ID for Unprecedented Security with iPhone 5S
Delivering an unprecedented degree of smartphone security, Apple today confirmed that the forthcoming iPhone 5S will feature a new fingerprint-scanning technology called Touch ID. The...
Apple Expected to Increase Marketing Presence Abroad with Low-Cost iPhone
Apple announced on Tuesday that it will start selling a lower-end, less costly version of the iPhone in an effort to find new markets in...
Eddy Cue to Replace Tim Cook if 2014 Doesn’t Go Well for Apple?
Will it be curtains for Apple CEO Tim Cook if 2014 “doesn’t go well” for the iPhone maker? The rumor mill, which hasn’t been kind...
Apple to Developers: Get Ready for iOS 7
Apple has begun notifying developers via email that the time to prep their apps for iOS 7 has come. In particular, the latest email sent...
A bombshell from Kia: Lady Gaga, Twitter, YouTube, Shazam and the VMAs
YouTube On YouTube, the video has nearly reached 1m views. Expect this number to continue to rise dramatically riding the song’s popularity. Given that previous...
Three steps to mobile marketing mastery
It is no secret that mobile has taken over. In fact, by 2016, research firm Portio predicts that three out of four adults in the...
Apple’s Charger Take-Back Is a Model for Ongoing Brand Engagement
Apple has asked customers to trade third-party USB power adapters for a nearly half-off discount on its branded accessory. This comes after a Chinese flight...
Eight digital campaigns from the world’s best and worst selling car brands
Below is a look at their digital ideas for selling more cars, and my views on how well they executed. Best Selling Ford Product placement...
