Cherish the moments that matter the most, says NETS Singapore
NETS Singapore has launched a new campaign with KRDS urging people to cherish the moments that matter the most. The concept behind the campaign highlights...
Tagged: interactive
17 marketing campaigns with a positive message for women
Chloe McKenna wrote a fantastic post a few weeks back about social media campaigns that celebrate women, so I won’t cover any of those in...
Facebook adds video capabilities to its Atlas platform
Facebook has launched several new tools for Atlas which is a people-based measurement and ad serving platform that works across different publishers. It added a...
Hear From Andy Cohen, Ev Williams, Jill Cress and More at the Ad Age Digital Conference
How are the best brands and smartest marketers coping with the seismic, digitally-driven changes rocking advertising? How are industry innovators realigning to meet consumers where...
Rapt Media Study Finds Content Creators Are Investing in the Wrong Technology
Marketers Continue to Rely on Distribution Technology to Drive Personalization Instead of Focusing on Better Content Creation Tech BOULDER, Colo. – Rapt Media, a leader...
New York Magazine Building Out Branded Content Studio
New York magazine, fresh off its stellar performance at the National Magazine Awards for editorial excellence, is in the process of building out an in-house...
Survey Shows Explosion in Usage of Ad Blockers
Retale, a location-based mobile platform, announced this week the results of a commissioned study examining ad blocker adoption on PC and mobile devices. 500 adults...
How effective are your Instagram & mobile app ads?
While Instagram reached 200,000 advertisers recently, mobile app ads have also risen leading to app installs increasing 196 per cent year-over-year. A Kenshoo report highlighted...
Ask the expert: Is there any way in which print buying can also be automated?
With the collection of audience data, programmatic buying for traditional offline media has been in progress in markets such as US, Singapore, and China. In...
Facebook has 3 million advertisers now
The number of active advertisers on Facebook has grown by 50 per cent in one year, with Southeast Asia as the fastest growing region. There...
ZALORA helps men to find the right gift with new campaign
Research has shown that 86 per cent of men tends to give women the wrong gift in the month of love (February). In order to...
ANZ hires Google’s Maile Carnegie as Head of Digital
ANZ has appointed Maile Carnegie to the role of Group Executive Digital Banking reporting to Chief Executive Officer Shayne Elliott. Ms Carnegie joins ANZ from...
Challenger asks Australians, ‘What’s your lifestyle expectancy?’
ASX-listed investment management firm, Challenger Limited, launches its first creative campaign via J. Walter Thompson Sydney since the agency’s appointment in 2015. The campaign focusses...
Tencent and Omnicom Media Group partner on data mining
Tencent Online Media Group will partner with Omnicom Media Group to collaborate on the development of new consumer data interpretation methodologies. Through the partnership, Tencent...
Header Tag Bidding: Why Transparency Matters More Than Ever
Transparency within programmatic advertising is generally considered to be very widely talked about, but not very widely achieved. Ahead of the Index Exchange Digital Techfront being...
Digital Measurement Goes OOH; Twitter Paid Less For TellApart Than Reported
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Billboards Have Eyes Billboards are nice, but it’s hard to get...
