A new brand’s entry into India: The initial questions
Remember high school? Were you ever in a situation where you had to shift schools mid-term? Or your first day of college? Or for a...
Tagged: interactive
NewFronts: Digital Pubs Act More Like TV
AdExchanger | YouTube reaches more 18- to 49-year-olds on mobile alone than any cable network or broadcaster, said Susan Wojcicki, CEO of YouTube, during Google’s...
Solid Growth for Criteo; Adblock Plus Suggests Donation Scheme
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo records strong growth in Q1 2016; Adblock...
The Dark Arts Of Second-Price Auctions
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
The 4 Cs of ecommerce in India
Asia is the largest ecommerce region in the world, turning over USD 877.61 billion in transactions in 2015, and India’s contribution was a staggering 129...
How Maybelline Indonesia doubled its engagement on Instagram
Maybelline Indonesia partnered with Lion & Lion to create an Instagram content strategy that would drive engagement and follower growth for the brand locally. Background...
Alibaba’s revenue rises 39% with increase in online shopping in China
Alibaba recorded a revenue of RMB 24,184 million (USD 3,751 million), in the fourth quarter with an increase of 39 per cent year-over-year. China retail marketplaces...
Publicis HK gets new CEO, Thierry Halbroth promoted to Managing Partner
Publicis Worldwide has appointed Alex Lee as Chief Executive Officer and promotion of Thierry Halbroth to Managing Partner for its Hong Kong operations. Effective immediately, Mr Lee will...
Performics bags Zopper account
ZOPPER has awarded its digital mandate to Performics which includes the full range of digital, including search engine optimization (SEO). Zopper is a local shopping...
Facebook opens Malaysia office; appoints JWT’s Nadia Tan as head
Facebook has officially opened its office in Kuala Lumpur, Malaysia. This strengthens Facebook’s investment in Malaysia and commitment to help connect people with the businesses and moments...
Singaporeans prefer to use mobile wallets to pay: Study
Singaporeans are ready to make payments via their mobile phones when the various mobile payments such as Apple Pay, Samsung Pay and AndroidPay roll out...
Singtel asks, ‘Can a mobile network replace our eyes?’
Singtel and Ogilvy & Mather released a film, Data ExStream, which puts the Singtel mobile network by putting it to three extreme tests in real-world...
Microsoft names new sales & mktg GM for Greater Asia region
Microsoft appointed Bradley Hopkinson as General Manager, Retail Sales and Marketing for the Greater Asia Region. Based in Singapore, Mr Hopkinson is responsible for leading Microsoft’s retail sales...
Data and Analytics Hit the C-Suite: Now Even CEOs Grabbing the Reins
Data and analytics capabilities aren’t just the concern of IT folks and professionals down a rung from the C-Suite. Now that big data has been...
Denakop & Adsolut Announce Joint Venture; DMP Navegg Closes Branding Deal with Friboi
This week’s RoundUp in Latin America covers a new joint venture formed by two local startups in Brazil: the Ad Network Denakop and the digital...
How Variety Went From Digital Flop To Boffo
AdExchanger | Four years ago, Hollywood trade pub Variety Magazine was aging and under threat. A paywall pushed Variety.com’s traffic dip to fewer than 1...
