SpotXchange recently published its industry research report on programmatic video advertising across Europe (done in association with IHS), detailing trends in the key markets. ExchangeWire...
Eighteen months ago, Bloomberg TV made a fundamental change in its approach toward online video. Instead of just taking clips from Bloomberg TV and automatically...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 04/09/2013
Like a lot of internet video companies, Vevo is pressing hard for ad dollars that would otherwise go to TV. That might explain why it’s...
NEW YORK – The New York Times Company announces its first International New York Times conferences in Hong Kong and Singapore in October. “It is affecting...
While e-privacy and cookie laws are being discussed, DynAdmic has developed a proprietary solution to buy video advertising inventory based on audio recognition SOFIA ANTIPOLIS,...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Clients, Including Nielsen Online Audience Segments – TV Viewing, Now Able to Retain Sales Control While Riding eXelate’s Data Pipes, Powered by 1MM Platform Synchs...
There is much to consider when planning to invest brand or agency dollars in a marketing attribution solution, not least the potential returns that can...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 28/08/2013
Audio ads For free users, these radio-esque adverts play in between ten to twenty minutes worth of music for a time ranging from sixty seconds,...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 28/08/2013
Mention “native advertising” to a media buyer these days, and he or she will ask what exactly you mean by it. Advertorials? Promoted Tweets? Search...
OpenX’s Strong Growth and Performance Recognized in Magazine’s List of America’s Fastest Growing Companies LOS ANGELES – OpenX Technologies, Inc. (OpenX), a global leader in digital...
This week, the Internet Marketing Association announced additional speakers for its upcoming IMPACT13 conference along with a robust line-up of presenters for the event’s various...
The rapid adoption of tablets and smartphones has not been matched with equal intensity by the number of digital sales transactions occurring on those devices,...
CHICAGO – Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) announced that the company’s Chicago office was awarded the Ad Council’s Silver Bell Award. The Silver Bell Award...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 27/08/2013
Florian Kahlert, the new managing director at GfK MRI, is inheriting an organization known for measuring print audiences in a world that is becoming decidedly...
Seasoned Professionals Tapped to Drive Revenues for Hotel and Airport Network Partners NEWPORT BEACH, Calif. – MediaShift, Inc. (OTCBB: MSHF), a leading digital advertising technology...
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