WPP To Announce Deal To Buy Chinese Digital Shop IM2.0
WPP, the world’s largest ad company, bought Chinese digital-advertising agency IM2.0 as part of its expansion strategy in the world’s fastest-growing economies, according to a...
Tagged: interactive
MMA Announces New Global Board Members
The Mobile Marketing Association has just unveiled several new board members slated to join the MMA Global Board of Directors. This latets news follows the...
Meyers Launches ‘Game Changing’ App for the Housing Industry
On Monday, Meyers Research shared details with MMW of its latest launch – Zonda. Zonda is the first mobile app of its kind dedicated to...
Triton Digital Partners with Lotame to Streamline Audience Targeting
Partnership Enables a2x Advertisers to View Targeting Data from Multiple Third-party Sources in a Single Interface LOS ANGELES – Triton Digital, a leading technology provider for...
Yahoo’s Native Ads Have an Image Problem
Yahoo, perpetually a step behind in recent years, was late to the native ad rush. Now, it’s trying to play catch-up. Visitors to Yahoo’s sites...
Forget Click-Through Rate: 10 Metrics To Track For Display Advertising
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Crimtan Integrates with New RTB Connectivity Solution, the BidSwitch
Multiple new inventory sources made available through a single integration with IPONWEB’s new RTB infrastructure play. London – UK digital advertising technology company, Crimtan (www.crimtan.com),...
Digital Advertising Veteran Clark Kokich Joins Marchex as Chief Strategy Officer to Help Accelerate Company’s Mobile Advertising Leadership and Customer Development
SEATTLE – Marchex, Inc. (NASDAQ:MCHX), a leader in mobile performance advertising, announced that Clark Kokich, advertising technology expert and digital marketing thought leader, has joined the...
An Outsider’s Perspective On Where Data, Technology, Media And Analytics Intersect
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Comic: Cross-Device Identification
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Phil Guarascio Joins Simulmedia Board of Directors
Inventor of Current TV Paradigm Sees Simulmedia As Future Of TV Ad Sales NEW YORK – Simulmedia, a targeted television advertising company, today announced that Philip...
IAB: Digital Ad Spend Surpassed $20B In First Half Of 2013
Digital ad spending in the first half of 2013 grew 18 percent year over year, according to the 2013 Half Year IAB Internet Advertising Revenue...
Announcing Socialbakers Analytics for the Russian Social Media Platform VK
Socialbakers announced Socialbakers Analytics for VK. With over 50 million daily active users worldwide, VK is an essential channel for any global brand that is...
MdotLabs Follow-on Study of Phony Traffic on Pay-Per-View Networks Shows Major Brands Are Victimized
American Express, Allstate, Maybelline, GE Capital, Disney, Toyota, Comcast, Subway, LL Bean, Farmers, Starbucks, Honda Among Dozens Paying for Invalid Ad Impressions MADISON, WI –...
‘Marketers Must Measure Their Data Footprint’, by Pierre Naggar, MD EU, TURN
Big data, small data and everything in between are the talk of the marketing town these days, but many in the industry are missing the...
Video Networks Alloy Digital, Break Media to Merge Into Defy Media
In the latest sign of consolidation in online video, two major online video networks and production companies, Alloy Digital and Break Media will merge to...
