The SoDA Report Unveils Global Digital Trends for 2014
22 insight essays, 18 exclusive case studies and two powerful interviews with brand leaders set the scene for digital in 2014 www.sodaspeaks.com How brands can...
Tagged: interactive
Privacy Group Can Finally Start Work as Facebook Beacon Suit Ends
Following more than three and a half years in limbo, a group established as a result of the Facebook Beacon settlement to promote online privacy...
How Big Data Can Bring You Closer To Your Customers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
‘Power to the Publishers – How Programmatic Can Still be Won’, by James Collier, Regional MD EMEA AdTruth
If News Corporation launching its own global ad exchange is anything to go by, it would appear that publishers are finally waking up to the...
Comic: Delayed Viewability?
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Exponential Interactive Appoints APAC Managing Director John McKoy as Chief Revenue Officer
McKoy sets his sights on continued growth for Exponential, bringing more than 15 years of digital industry experience to the table EMERYVILLE, Calif. – Exponential Interactive,...
The Premium Pub Guide to Botnet Infestation
Some premium publishers are likely reading the latest batch of hysterical articles describing the scourge of botnet traffic on digital advertising and thinking, “Tough cookies.”...
When They’re Available, Cookies Score More Cash
It’s a weird time for the cookie. Villainized by privacy advocates and the media, the itty bitty sticky bits of data seem to be more...
Google Gains Retail Velocity
Google’s product listing ads (PLAs) have positioned it for a strong holiday season, possibly at the expense of Amazon. Based on data compiled in the...
Accordant Media Joins Triton Digital’s a2x Platform for Programmatic Streaming Audio Advertisements
Leading Independent Trading Desk to include a2x Inventory in Audience Buying Solution LOS ANGELES – Triton Digital, a leading technology provider for the audio industry, announced...
Location Retargeting: The Right Places And The Right Times
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Tech’s Big Three Cash In On Display
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Comic: Buying A DMP
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Why the ‘Highest Bid Wins’ Strategy Won’t Raise Your Revenue
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Sociomantic Expands CRM Strategy; Twitter Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sociomantic’s CRM Play Ecommerce retargeting firm Sociomantic is teaming up with Revenue Management Systems...
Yieldex Launches Digital Publishing’s Most Accurate and Inclusive Calendar For Sponsorship Sales
YieldEdge Sponsorship Calendar Helps Forecast and Manage Sponsorships 15 Months into the Future New York – Yieldex, the leading provider of inventory and revenue management solutions for...
